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| {{Article for deletion/dated|page=Adify|timestamp=20160918152434|year=2016|month=September|day=18|substed=yes|help=off}} | |||
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| {{Infobox company | | |||
| |name = Cox Digital Solutions | |||
| |type = Wholly owned subsidiary of ] | |||
| |foundation = 2005 | |||
| |founder = Larry Braitman, Richard Thompson and Russ Fradin | |||
| |location_city = | |||
| |location_country = ]| | |||
| |key_people = | |||
| |industry = ], ], ], ]| | |||
| |products = | |||
| |num_employees = | |||
| |former_name = Adify | |||
| |homepage = | |||
| }} | |||
| '''Adify''' was an online advertising network. In 2008, Adify was sold to ] for $300 million.<ref>{{cite news|last1=Ali|first1=Rafat|title=Online Ad Network Adify Sold To Cox For $300 Million Plus Earnout|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/04/28/AR2008042802224.html|accessdate=18 September 2016|publisher=Washington Post|date=April 29, 2008}}</ref> In 2011, ] merged Adify with Cox Cross Media to form Cox Digital Solutions.<ref>{{cite news|last1=Elliott|first1=Stuart|title=Cox Merges Adify and Cross-Media Units|url=http://mediadecoder.blogs.nytimes.com/2011/01/11/cox-merges-adify-and-cross-media-units/?_r=0|accessdate=18 September 2016|publisher=New York Times|date=January 11, 2011}}</ref> | |||
| ==History== | |||
| In the summer of 2005, Larry Braitman, Richard Thompson and Russ Fradin co-founded Adify.<ref>{{cite news|last1=Carlson|first1=Nicholas|title=Guys Who Sold Adify For $300 Million Get Big Funding For New Startup|url=http://www.businessinsider.com/guys-who-sold-adify-for-300-million-get-big-funding-for-new-startup-2011-2|accessdate=18 September 2016|publisher=Business Insider|date=February 17, 2011}}</ref> Adify's founders worked together at Flycast, the first online ].<ref name=journey/> The first round of venture funding was led by ], announced on August 4, 2006.<ref>{{cite news|last1=Marshall|first1=Matt|title=Silicon Valley ad veterans launch start-up, Adify; raise $8million|url=http://www.siliconbeat.com/entries/2006/08/04/silicon_valley_ad_veterans_launch_startup_adify_raise_8million.html|accessdate=5 May 2015|publisher=San Jose Mercury News}}</ref> Shortly thereafter, they launched Adify’s first product, Adify Network Builder. | |||
| In 2007, ]'s venture investment fund, Peacock Equity, announced that they were launching a $250 million equity fund to invest in media and technology companies, and that the first $3 million would be invested in Adify.<ref name=GEINVEST_REUTERS>{{cite web | |||
| | url = http://www.reuters.com/article/businessNews/idUSN1335336920070416 | |||
| | first = Paul | |||
| | last = Thomasch | |||
| | title = GE launches $250 million media fund | |||
| | work = reuters.com | |||
| | date = April 16, 2007 | |||
| | publisher = Reuters | |||
| | accessdate = May 25, 2009}}</ref> | |||
| In April 2008, Adify closed a deal to be acquired for $300 million by a wholly owned subsidiary of ].<ref>{{cite news|last1=Schonfeld|first1=Eric|title=Ad Platform Adify Sold To Cox Enterprises For $300 Million|url=https://techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/|accessdate=18 September 2016|publisher=TechCrunch|date=April 28, 2008}}</ref> On January 11, 2011, Adify merged with another Cox company, Cox Cross Media, to form a new company called Cox Digital Solutions. | |||
| ==Products and services== | |||
| Adify’s first product, Adify Network Builder, helped customers to build and commercialize networks of websites. Adify Network Builder was a platform for media companies to aggregate and manage websites that shared similar content and audiences.<ref name=journey>{{cite book|last1=Mitra|first1=Sramana|title=Entrepreneur Journeys|date=2008|publisher=Sramana Mitra|isbn=9781439206874|page=88|accessdate=18 September 2016}}</ref> The resulting ad networks are known as vertical ad networks. | |||
| Adify Media sold inventory across networks that were run on the Adify Network Builder platform. Adify Media reached approximately 12,000 websites across 180 vertical ad networks, representing approximately 73 MM unique U.S. visitors. Adify publishers tended to be mid-sized, which have five figure monthly visitor counts.<ref name=NYT>{{cite web | |||
| | url = http://www.nytimes.com/2009/08/24/business/media/24drill.html?_r=1 | |||
| | first = Alex | |||
| | last = Mindlin | |||
| | title = An Uptick for Real Estate Ads Online | |||
| | work = nytimes.com | |||
| | date = August 23, 2009 | |||
| | publisher = New York Times | |||
| | accessdate = October 1, 2009}}</ref> Advertisers that ran campaigns through Adify Media included ] Hotels, ], ], ], ], and ].<ref name=AM_MEDIAPOST>{{cite web | |||
| | url = http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=104883 | |||
| | first = Mark | |||
| | last = Walsh | |||
| | title = Adify Offers Horizontal Buys Across Vertical Networks | |||
| | work = mediapost.com | |||
| | date = April 27, 2009 | |||
| | publisher = MediaPost News | |||
| | accessdate = May 29, 2009}}</ref> | |||
| In May 2009, Adify launched the Adify Amplified Partner program to share its ]s and allow third parties to develop applications for the vertical ad network managers who use Adify Network Builder. After Adify released its ]s, a number of advertising technology companies began to develop applications for the Network Builder platform, including Aggregate Knowledge, Ooyala, Rovion, and Wave2 Media Solutions.<ref name="AA_TECHCRUNCH">{{cite web | |||
| | url = http://www.techcrunch.com/2009/05/26/adify-opens-up-api-to-expand-technology-for-ad-networks/ | |||
| | first = Leena | |||
| | last = Rao | |||
| | title = Adify Opens Up API To Expand Technology For Ad Networks | |||
| | work = techcrunch.com | |||
| | date = May 26, 2009 | |||
| | publisher = TechCrunch | |||
| | accessdate = May 29, 2009| archiveurl= https://web.archive.org/web/20090528191205/http://www.techcrunch.com/2009/05/26/adify-opens-up-api-to-expand-technology-for-ad-networks/| archivedate= 28 May 2009 <!--DASHBot-->| deadurl= no}}</ref> | |||
| Adify was criticized for their decision to limit publishers to only joining one network per publisher account. Critics have brought up that Adify's appeal to publishers was the ability to manage multiple network memberships with one account, but as of August 2009 this was no longer possible.<ref name="CONNECTED_INTERNET">{{cite web | |||
| | url = http://www.connectedinternet.co.uk/2009/06/08/adify-ad-networks-commits-publisher-online-suicide/ | |||
| | first = Everton | |||
| | last = Blair | |||
| | title = Adify Ad Networks Commits Online Suicide | |||
| | work = connectedinternet.co.uk | |||
| | date = June 8, 2009 | |||
| | publisher = Connected Internet | |||
| | accessdate = October 1, 2009}}</ref> | |||
| ==References== | |||
| {{reflist|30em}} | |||
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