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{{Short description|Serbian beer brewery}}
⚫ {{Coord|45.2739|19.5204|type:landmark_region:SR|display=title}}
{{Infobox company {{Infobox company
| name = Carlsberg Srbija | name = Carlsberg Srbija
| logo = File:Carlsberg Srbija logo.jpg | logo = File:Carlsberg Srbija logo.jpg
| logo_size = 150px
| logo_caption = | logo_caption = Official logo
| image =
| image = Pivara Čelarevo.jpg
| image_caption = | image_caption = Carlsberg Srbija in Čelarevo
| trading_name = | trading_name =
| native_name = Карлсберг Србија | native_name = {{lang|sr-Cyrl|Карлсберг Србија}}<br>{{lang|sr-Latn|Karlsberg Srbija}}
| native_name_lang = sr | native_name_lang = sr
| romanized_name = | romanized_name =
| former_name = | former_name =
| former type = | former type =
| type = ] | type = ]
| traded_as = | traded_as =
| industry = ] | industry = ]
| genre = <!-- Only used with media and publishing companies --> | genre = <!-- Only used with media and publishing companies -->
| fate = | fate =
| predecessor = | predecessor =
| successor = | successor =
| foundation = Čelarevo, Bačka Palanka, Serbia<br/>({{Start date|1998|12|31|df=yes}})<br/><small>First founded 1892</small> | foundation = {{Start date and age|1998|12|31|df=yes}} {{small|(Current form)}}<br/><small>First founded in 1892</small>
| founder = Lazar Dunđerski | founder = {{ill|Lazar Dunđerski|sr|Лазар Дунђерски}}
| defunct = | defunct =
| coordinates =
⚫ | coordinates = {{Coord|45.2739|19.5204|type:landmark_region:SR|display=inline,title}}
| location_place = ] | location_city = Proleterska 17, ]
⚫ | location_country = Serbia
| location_city = ]
⚫ | locations = <!-- Number of -->
⚫ | location_country = ]
⚫ | area_served = ], ], ]
⚫ | locations = <!-- Number of -->
⚫ | key_people = Gabor Bekefi {{small|(Director)}}
⚫ | area_served = ], ], ]
⚫ | products = ]s, ]s, ] and ]
⚫ | key_people = Gabor Bekefi <small>(Director)</small>
⚫ | brands =
⚫ | products = ]s, ]s, ] and ]
⚫ | production = 1.7 million hl
⚫ | brands =
⚫ | services =
⚫ | production = 1,700,000 hl
| revenue = {{increase}} ]83.58 million {{small|(2017)}}<ref name="report2017">{{cite web|title=БИЛАНС УСПЕХА (2017) - Apatinska Pivara d.o.o.|url=http://pretraga3.apr.gov.rs/docRepo/download?xbcd=7100057901732&xrnd=D5C6520E8907FC03ED30193B963FFBC75E78F3A3|website=apr.gov.rs|accessdate=10 October 2018|language=Serbian}}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
⚫ | services =
| revenue = {{decrease}} ]101.82 million <small>(2013)</small><ref name=fiapr>{{cite web|script-title=sr:Подаци о обвезнику|url=http://fi.apr.gov.rs/prijemfi/cir/podaci.asp?strSearch=08684928&kod=8bf4d0658703dbdbd5dcb2e6e9177e4bcc558f03&godina=2013|website=apr.rs|publisher=Агенција за привредне регистре|accessdate=7 October 2014|language=Serbian}}</ref>
| operating_income = | operating_income =
| net_income = {{decrease}} -€0.79 million <small>(2013)</small><ref name=fiapr/> | net_income = {{increaseNegative}} {{fontcolor|red|(€2.49 million)}} {{small|(2017)}}<ref name="report2017" />
| aum = <!-- Only for financial services companies --> | aum = <!-- Only for financial services companies -->
| assets = {{decrease}} €70.22 million {{small|(2017)}}<ref name="ass2017">{{cite web|title=БИЛАНС СТАЊА (2017) - Apatinska Pivara d.o.o.|url=http://pretraga3.apr.gov.rs/docRepo/download?xbcd=7100057901725&xrnd=8B081B5025318F2DC4C8B4E882611FBCDD4EDA74|website=apr.gov.rs|accessdate=10 October 2018|language=Serbian}}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
| assets = {{decrease}} €82.55 million <small>(2013)</small><ref name=fiapr/>
| equity = {{decrease}} €56.73 million <small>(2013)</small><ref name=fiapr/> | equity = {{decrease}} €45.19 million {{small|(2017)}}<ref name="ass2017" />
| owner = ] (100%) | owner = ] {{small|(99.99%)}}
| num_employees = 612<ref name=fiapr/> | num_employees = 555 {{small|(2017)}}
| parent = Carlsberg South East Europe | parent = Carlsberg South East Europe
| divisions = | divisions =
| subsid = | subsid = Carlsberg BH<br>Carlsberg Montenegro
| homepage = {{URL|www.carlsbergsrbija.rs}} | homepage = {{URL|www.carlsbergsrbija.rs}}
| footnotes = {{small|Business ID: 08684928<br>]: 100495907}} <ref name="aprInfo">{{cite web|title=Основни подаци о привредном друштву|url=http://pretraga2.apr.gov.rs/EnterprisePublicSearch/details/EnterpriseBusinessName/1049703?code=73C84F13E9B2206ADBB3645B89A1ED3A40EE4C03|website=apr.gov.rs|publisher=Serbian Business Registers Agency|accessdate=28 February 2018|language=Serbian}}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
| footnotes =
| intl = | intl =
| bodystyle = | bodystyle =
}} }}
'''Carlsberg Srbija''' (full legal name: ''Carlsberg Srbija ] Čelarevo'') is a Serbian beer brewery, based in ], Serbia. It is majority owned by Danish ] since 2003 and it has around 600 employees.<ref></ref> It is well known by its signature brand ]. According to data from 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader ].<ref name=2012ms>{{cite news|title=Lav egal sa Jelenom - "Carlsberg" povećao tržisni udeo na 28,4%, posle piva sa grejpfrutom najavljuju i "Somersby" od brusnice|url=http://www.ekapija.com/website/sr/page/603104/Lav-egal-sa-Jelenom-Carlsberg-pove%C4%87ao-tr%C5%BEisni-udeo-na-28-4-posle-piva-sa-grejpfrutom-najavljuju-i-Somersby-od-brusnice|accessdate=7 October 2014|work=ekapija.com|language=Serbian}}</ref> '''Carlsberg Srbija''' (full legal name: ''Carlsberg Srbija ] Čelarevo'') is a Serbian beer brewery, based in ]. It is majority owned by Danish ] since 2003 and it has around 550 employees.<ref></ref>
It is well known by its signature brand ]. As of 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader ].<ref name=2012ms>{{cite news|title=Lav egal sa Jelenom - "Carlsberg" povećao tržisni udeo na 28,4%, posle piva sa grejpfrutom najavljuju i "Somersby" od brusnice|url=http://www.ekapija.com/website/sr/page/603104/Lav-egal-sa-Jelenom-Carlsberg-pove%C4%87ao-tr%C5%BEisni-udeo-na-28-4-posle-piva-sa-grejpfrutom-najavljuju-i-Somersby-od-brusnice|accessdate=7 October 2014|work=ekapija.com|language=Serbian}}</ref>


The Belgrade-based Carlsberg South East Europe regional group oversees Carlsberg's operations in the ] (other than Čelarevo facility, Carlsberg owns several more breweries in ], ], and ]). In addition to its market presence in Serbia, Carlsberg Srbija exports its signature brand on the markets of ] and ]. The Belgrade-based Carlsberg South East Europe regional group oversees Carlsberg's operations in the ] (other than Čelarevo facility, Carlsberg owns several more breweries in ], ], and ]). In addition to its market presence in Serbia, Carlsberg Srbija exports its signature brand on the markets of ] and ].


==History== ==History==
{{Verification|date=June 2022}}
'''Pivara Čelarevo''' was founded in 1892 by landowner Lazar Dunđerski. The beer it produced was called '''ČIB''' from the founding of the brewery till 1980, after the prior name of the place. Its capacity back then was about 10,000 hl a year. The brewery had its own malthouse as well, which stopped working in 1973 when first commercial malt house appeared. Until privatization, the brewery was a part of an agricultural property, therefore it was always able to provide necessary ingredients. It possessed its own hop fields covering around 100ha, where four kinds of hop were cultivated. '''Čelarevo Brewery''' ({{lang-sr-Latn|Pivara Čelarevo}}) was founded in 1892 by landowner {{ill|Lazar Dunđerski|sr|Лазар Дунђерски}}. The beer it produced was called '''ČIB''' from the founding of the brewery till 1980, after the prior name of the place. Its capacity back then was about 10,000 hl a year. The brewery had its own malthouse as well, which stopped working in 1973 when first commercial malt house appeared. Until privatization, the brewery was a part of an agricultural property, therefore it was always able to provide necessary ingredients. It possessed its own hop fields covering around 100ha, where four kinds of hop were cultivated.


Significant technological development of the brewery started in the 1970s when new Steinecker fermentation hall was purchased, the capacity of which was 400,000 hl a year. It was not until 1978 that the first cylindrical conical fermentors in former Yugoslavia, made by stainless steel, were installed in open space. Two years later, a hall for two lines of filling beer into bottles was built, as well as a modern cooling system, installation for taking and filling of carbon-dioxide, line for pouring beer into barrels, new power unit, installation for chemical preparation and disinfection of water. In the eighties, new line for fruit juices started working. Significant technological development of the brewery started in the 1970s when new Steinecker fermentation hall was purchased, the capacity of which was 400,000 hl a year. It was not until 1978 that the first cylindrical conical fermentors in former Yugoslavia, made by stainless steel, were installed in open space. Two years later, a hall for two lines of filling beer into bottles was built, as well as a modern cooling system, installation for taking and filling of carbon-dioxide, line for pouring beer into barrels, new power unit, installation for chemical preparation and disinfection of water. In the 1980s, new line for fruit juices started working.


In the nineties, to be more precise in 1992 a more updated, automated Steinecker fermentation hall was built in. Power unit was reconstructed, gas was introduced, Japanese compressors for ammonium cooling were purchased. Eight new fermentors made in Italy started work in 1996 which are cooled by direct vaporization of ammonium, which was the first time in Yugoslavia, and which rationalizes the expenditure of cooling energy. The four new ones were installed in 1998, and eight more in 2000. New, modern line for filling beer in glass bottles was installed in 2003. In 1992 a more updated, automated Steinecker fermentation hall was built in. Power unit was reconstructed, gas was introduced, Japanese compressors for ammonium cooling were purchased. Eight new fermentors made in Italy started work in 1996 which are cooled by direct vaporization of ammonium, which was the first time in Yugoslavia, and which rationalizes the expenditure of cooling energy. The four new ones were installed in 1998, and eight more in 2000. New, modern line for filling beer in glass bottles was installed in 2003.


⚫ Čelarevo Brewery has been under the patronage of Carlsberg Group owning 52 percent from September 2003, and from September 2004 the ownership has become 99.96 percent. Since then, one of the major investments in production has been purchasing of modern PET line of a renowned German producer Krones, which started working in June 2004. This increases the capacity for producing larger number of brands as well as the capacity of the brewery. In 2006. new can line was installed in Brewery producing and filling can beer for Carlsberg South East Europe region.
]
⚫ Pivara Čelarevo has been under the patronage of Carlsberg Group owning 52 percent from September 2003, and from September 2004 the ownership has become 99.96 percent. Since then, one of the major investments in production has been purchasing of modern PET line of a renowned German producer Krones, which started working in June 2004. This increases the capacity for producing larger number of brands as well as the capacity of the brewery. In 2006. new CAN line was installed in Brewery producing and filling CAN beer for Carlsberg South East Europe region.


The company Carlsberg Srbija achieved the growth rate of 70 percent in 2005, which represented the largest growth rate in Serbia. Carlsberg Srbija is the first brewery to introduce on the Serbian market an internationally renowned brand of beer made in Serbia - TUBORG Green. The company Carlsberg Srbija achieved the growth rate of 70 percent in 2005, which represented the largest growth rate in Serbia.{{citation_needed|date=November 2019}} Carlsberg Srbija is the first brewery to introduce on the Serbian market an internationally renowned brand of beer made in Serbia - Tuborg Green.


==Brands==
In its portfolio Carslberg Srbija has: ]; ] and ].
Brands produced in Čelarevo Brewery are: ], Merak, ] and ]. Lav is the second leading beer brand on the Serbian market, and has its share in the regional countries.


==Activities== ==Activities==
Line 73: Line 78:
According to the 2007 press release by Carlsberg Srbija CEO, the Carlsberg Group already invested €110 million in its Serbian operation since 2004, and has further plans to invest €15 million in order to expand its facilities that would allow it to increase its annual production to 2 million hl by 2008.<ref></ref> According to the 2007 press release by Carlsberg Srbija CEO, the Carlsberg Group already invested €110 million in its Serbian operation since 2004, and has further plans to invest €15 million in order to expand its facilities that would allow it to increase its annual production to 2 million hl by 2008.<ref></ref>


In 2008, the company announced the start of bottling and production of a new brand - Tuborg Lemon.<ref></ref> In 2008, the company announced the start of bottling and production of a new brand Tuborg Lemon.<ref></ref>

⚫ In 2008, the company opened the Beer Museum in Čelarevo.<ref>{{dead link|date=November 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

Its promotional activities in Serbia are sizable. Since 2004, the company is the main sponsor of ], which it uses to promote its Lav brand.<ref></ref> Since its inauguration in 2007, they also sponsor the ], annual summer single-day event that features performances by some of the biggest and best known performers in rock music.<ref></ref><ref></ref> The company uses its presence at the festival to promote the Tuborg Green brand that's also produced and bottled at their facilities.


⚫ In 2008, the company opened the Beer Museum in Čelarevo.<ref></ref>
==Market and financial data==
⚫ In 2003, when ] took the company, it had a 23% of market share.<ref>{{dead link|date=January 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> As of data from 2012, Carslberg Srbija increased its market share to 28.4%.<ref name=2012ms />


Its promotional activities in Serbia are sizable. Since 2004, the company is the main sponsor of ], which it uses to promote its Lav brand.<ref></ref>
According to its most recent annual financial report submitted to Serbian Economic Register Agency, the company has 612 employees and it posted an annual net loss of ]91,185,000 (approximately ]0.79 million at the time) for the calendar year 2013.<ref name=fiapr/>


==See also== ==Market data==
⚫ In 2003, when ] took the company, it had a 23% of market share.<ref></ref> As of 2012, Carslberg Srbija increased its market share to 28.4%.<ref name=2012ms />
* ]


==References== ==References==
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==External links== ==External links==
* * {{official website|https://carlsbergsrbija.rs/}}
*
*


] ]
] ]
]
] ]
]
] ]

Latest revision as of 00:47, 30 April 2023

Serbian beer brewery

45°16′26″N 19°31′13″E / 45.2739°N 19.5204°E / 45.2739; 19.5204

Carlsberg Srbija
Official logo
Carlsberg Srbija in Čelarevo
Native nameКарлсберг Србија
Karlsberg Srbija
Company typed.o.o.
IndustryAlcoholic beverage
Founded31 December 1998; 26 years ago (1998-12-31) (Current form)
First founded in 1892
FounderLazar Dunđerski [sr]
HeadquartersProleterska 17, Čelarevo, Serbia
Area servedSerbia, Montenegro, Bosnia and Herzegovina
Key peopleGabor Bekefi (Director)
ProductsBeers, soft drinks, vinegar and yeast
Production output1.7 million hl
RevenueIncrease €83.58 million (2017)
Net incomeNegative increase (€2.49 million) (2017)
Total assetsDecrease €70.22 million (2017)
Total equityDecrease €45.19 million (2017)
OwnerBaltic Beverages Holding (99.99%)
Number of employees555 (2017)
ParentCarlsberg South East Europe
SubsidiariesCarlsberg BH
Carlsberg Montenegro
Websitewww.carlsbergsrbija.rs
Footnotes / references
Business ID: 08684928
Tax ID: 100495907

Carlsberg Srbija (full legal name: Carlsberg Srbija d.o.o. Čelarevo) is a Serbian beer brewery, based in Bačka Palanka. It is majority owned by Danish Carlsberg Group since 2003 and it has around 550 employees.

It is well known by its signature brand Lav pivo. As of 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader Apatinska pivara.

The Belgrade-based Carlsberg South East Europe regional group oversees Carlsberg's operations in the Balkans (other than Čelarevo facility, Carlsberg owns several more breweries in Bulgaria, Croatia, and Romania). In addition to its market presence in Serbia, Carlsberg Srbija exports its signature brand on the markets of Montenegro and Bosnia and Herzegovina.

History

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Čelarevo Brewery (Serbian: Pivara Čelarevo) was founded in 1892 by landowner Lazar Dunđerski [sr]. The beer it produced was called ČIB from the founding of the brewery till 1980, after the prior name of the place. Its capacity back then was about 10,000 hl a year. The brewery had its own malthouse as well, which stopped working in 1973 when first commercial malt house appeared. Until privatization, the brewery was a part of an agricultural property, therefore it was always able to provide necessary ingredients. It possessed its own hop fields covering around 100ha, where four kinds of hop were cultivated.

Significant technological development of the brewery started in the 1970s when new Steinecker fermentation hall was purchased, the capacity of which was 400,000 hl a year. It was not until 1978 that the first cylindrical conical fermentors in former Yugoslavia, made by stainless steel, were installed in open space. Two years later, a hall for two lines of filling beer into bottles was built, as well as a modern cooling system, installation for taking and filling of carbon-dioxide, line for pouring beer into barrels, new power unit, installation for chemical preparation and disinfection of water. In the 1980s, new line for fruit juices started working.

In 1992 a more updated, automated Steinecker fermentation hall was built in. Power unit was reconstructed, gas was introduced, Japanese compressors for ammonium cooling were purchased. Eight new fermentors made in Italy started work in 1996 which are cooled by direct vaporization of ammonium, which was the first time in Yugoslavia, and which rationalizes the expenditure of cooling energy. The four new ones were installed in 1998, and eight more in 2000. New, modern line for filling beer in glass bottles was installed in 2003.

Čelarevo Brewery has been under the patronage of Carlsberg Group owning 52 percent from September 2003, and from September 2004 the ownership has become 99.96 percent. Since then, one of the major investments in production has been purchasing of modern PET line of a renowned German producer Krones, which started working in June 2004. This increases the capacity for producing larger number of brands as well as the capacity of the brewery. In 2006. new can line was installed in Brewery producing and filling can beer for Carlsberg South East Europe region.

The company Carlsberg Srbija achieved the growth rate of 70 percent in 2005, which represented the largest growth rate in Serbia. Carlsberg Srbija is the first brewery to introduce on the Serbian market an internationally renowned brand of beer made in Serbia - Tuborg Green.

Brands

Brands produced in Čelarevo Brewery are: Lav, Merak, Tuborg Green and Holsten. Lav is the second leading beer brand on the Serbian market, and has its share in the regional countries.

Activities

In 2006, Carlsberg Srbija became the first brewery in Serbia, and also the first brewery within Carlsberg Group to obtain the ISO9001 and ISO22000 international certificates awarded by the Lloyd's Register Group.

In 2007, the company announced it started the production and bottling of Holsten pilsener at its facilities.

According to the 2007 press release by Carlsberg Srbija CEO, the Carlsberg Group already invested €110 million in its Serbian operation since 2004, and has further plans to invest €15 million in order to expand its facilities that would allow it to increase its annual production to 2 million hl by 2008.

In 2008, the company announced the start of bottling and production of a new brand Tuborg Lemon.

In 2008, the company opened the Beer Museum in Čelarevo.

Its promotional activities in Serbia are sizable. Since 2004, the company is the main sponsor of Serbia national team, which it uses to promote its Lav brand.

Market data

In 2003, when Carlsberg Group took the company, it had a 23% of market share. As of 2012, Carslberg Srbija increased its market share to 28.4%.

References

  1. ^ "БИЛАНС УСПЕХА (2017) - Apatinska Pivara d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.
  2. ^ "БИЛАНС СТАЊА (2017) - Apatinska Pivara d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.
  3. "Основни подаци о привредном друштву". apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
  4. Karlsberg investira u proizvodnju, B92, October 26, 2007
  5. ^ "Lav egal sa Jelenom - "Carlsberg" povećao tržisni udeo na 28,4%, posle piva sa grejpfrutom najavljuju i "Somersby" od brusnice". ekapija.com (in Serbian). Retrieved 7 October 2014.
  6. Karlsbergu međunarodni sertifikati, B92, December 14, 2006
  7. Karlsberg Srbija proizvodi novo pivo, B92, March 6, 2007
  8. Karslberg ulaže 15 mil. € u Srbiju, B92, August 20, 2007
  9. "Carlsberg Srbija" presented "Tuborg Lemon"
  10. Otvoren Muzej piva u Čelarevu, Blic, October 22, 2008
  11. Reprezentacija Srbije i Crne Gore
  12. Kompanija Karlsberg Srbija povećala prodaju piva, PoslovniMagazin.biz, March 5, 2008

External links

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