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| | currentowner = DeBeukelaer Corporation | | currentowner = DeBeukelaer Corporation | ||
| | origin = ] and ] | | origin = ] and ] | ||
| | introduced = Early |
| introduced = Early 20th century (Belgium) and 1984 (United States) | ||
| | discontinued = | | discontinued = | ||
| | related = | | related = | ||
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| '''Pirouline''' is a brand of creme-filled rolled ] ] sold in the ] by the DeBeukelaer Corporation. | '''Pirouline''' is a brand of creme-filled rolled ] ] sold in the ] by the DeBeukelaer Corporation. | ||
| Piroulines were developed in 1984 by Peter DeBeukelaer, and are very similar to the Caprice Papadopoulou Wafers developed in Greece in 1978. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a 115,000 |
Piroulines were developed in 1984 by Peter DeBeukelaer, and are very similar to the Caprice Papadopoulou Wafers developed in Greece in 1978. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a {{convert|115,000|sqft|sing=on}} baking facility with more than 200 employees. | ||
| ==History== | ==History== | ||
| * Circa 1860, the DeBeukelaer family started making ] in ].<ref name="mdbusiness1">{{cite web |date=2015-09-24 |title=Madison wafer maker on roll with 1,700-store Walmart deal |url=https://msbusiness.com/2015/09/madison-wafer-makers-piroline-swirl-headed-for-1700-walmart-shelves/ |url-status=dead |archive-url=https://web.archive.org/web/20190217060814/https://msbusiness.com/2015/09/madison-wafer-makers-piroline-swirl-headed-for-1700-walmart-shelves/ |archive-date=2019-02-17 |website=Mississippi Business Journal |accessdate=2019-07-12}}</ref> They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.<ref name="mdbusiness1" /> | * Circa 1860, the DeBeukelaer family started making ] in ].<ref name="mdbusiness1">{{cite web |date=2015-09-24 |title=Madison wafer maker on roll with 1,700-store Walmart deal |url=https://msbusiness.com/2015/09/madison-wafer-makers-piroline-swirl-headed-for-1700-walmart-shelves/ |url-status=dead |archive-url=https://web.archive.org/web/20190217060814/https://msbusiness.com/2015/09/madison-wafer-makers-piroline-swirl-headed-for-1700-walmart-shelves/ |archive-date=2019-02-17 |website=Mississippi Business Journal |accessdate=2019-07-12}}</ref> They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.<ref name="mdbusiness1" /> | ||
| * In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.<ref name="bloomberg1">{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=6641573|title=Company Overview of D.B.C. Corporation |website=bloomberg.com |date=|accessdate=2019-07-12}}</ref><ref name="WAPT1">{{cite web|url=http://www.wapt.com/r/16529481/detail.html|title=Pirouline Cookies 'Unwrapped'|accessdate=2007-10-13|publisher=WAPT.com Inc.|url-status=dead|archiveurl=https://web.archive.org/web/20110723115242/http://www.wapt.com/r/16529481/detail.html|archivedate=2011-07-23}}</ref> The same year, the company trademarked the '''Pirouline Swirl'''.<ref name="madison">{{cite web|date=2018-09-05|title=Pirouline Opens Tin Factory|url=https://issuu.com/madisoncountymagazine/docs/08.18_businessfinal_forweb_combined_a9c8be57a6fe90|website=madisoncountymagazine.com|accessdate=2019-07-13}}{{subscription required|date=July 2019}}</ref> | * In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.<ref name="bloomberg1">{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=6641573|title=Company Overview of D.B.C. Corporation |website=bloomberg.com |date=|accessdate=2019-07-12}}</ref><ref name="WAPT1">{{cite web|url=http://www.wapt.com/r/16529481/detail.html|title=Pirouline Cookies 'Unwrapped'|accessdate=2007-10-13|publisher=WAPT.com Inc.|url-status=dead|archiveurl=https://web.archive.org/web/20110723115242/http://www.wapt.com/r/16529481/detail.html|archivedate=2011-07-23}}</ref> The same year, the company trademarked the '''Pirouline Swirl'''.<ref name="madison">{{cite web|date=2018-09-05|title=Pirouline Opens Tin Factory|url=https://issuu.com/madisoncountymagazine/docs/08.18_businessfinal_forweb_combined_a9c8be57a6fe90|website=madisoncountymagazine.com|accessdate=2019-07-13}}{{Dead link|date=January 2024 |bot=InternetArchiveBot |fix-attempted=yes }}{{subscription required|date=July 2019}}</ref> | ||
| * In 1984, DeBeukelaer established a cookie factory in ], to make Pirouline.<ref name="WAPT1" /> | * In 1984, DeBeukelaer established a cookie factory in ], to make Pirouline.<ref name="WAPT1" /> | ||
| * In 1993, the company introduced a cream-filled version, which they served in tins.<ref name="madison" /> | * In 1993, the company introduced a cream-filled version, which they served in tins.<ref name="madison" /> | ||
| * In 2001, the company launched its own tin can manufacturing to reduce the ] of shipping cans from suppliers, and to better match supply to demand.<ref name="madison" /> | * In 2001, the company launched its own tin can manufacturing to reduce the ] of shipping cans from suppliers, and to better match supply to demand.<ref name="madison" /> | ||
| * In 2007, the company opened a 100,000 |
* In 2007, the company opened a {{convert|100,000|sqft|sing=on}} factory and warehouse to increase production.<ref name="mdbusiness1" /> | ||
| * In 2009, the company started packaging Pirouline in a 3.25 |
* In 2009, the company started packaging Pirouline in a {{convert|3.25|oz|g}} tin can.<ref name="madison" /> | ||
| ==Versions== | ==Versions== | ||
| The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate.<ref name=WAPT1/> In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.<ref name=madison/> Other flavors of crème that have been produced include ], ], ] and ].<ref>{{cite web|url=https://www.pirouline.com/our-products/ |title=Our products |website=pirouline.com |date=|accessdate=2019-07-14}}</ref> Originally sold in 2. |
The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate.<ref name=WAPT1/> In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.<ref name=madison/> Other flavors of crème that have been produced include ], ], ] and ].<ref>{{cite web|url=https://www.pirouline.com/our-products/ |title=Our products |website=pirouline.com |date=|accessdate=2019-07-14}}</ref> Originally sold in {{convert|2.5|oz|g}} boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.<ref>{{cite web|date=|title=D.B.C. Corp. dba Pirouline|url=https://www.specialtyfood.com/organization/3253/debeukelaer-corp/|website=specialtyfood.com|accessdate=2019-07-14}}</ref> Today, Pirouline produces an entire line of specialty cookies sold in grocery and specialty food shops from coast to coast, as well as internationally. | ||
| == See also == | == See also == | ||
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Latest revision as of 01:16, 17 April 2024
US brand of rolled sweet wafer cookie Pirouline cookie tin | |
| Product type | Rolled sweet wafer biscuit/cookie |
|---|---|
| Owner | DeBeukelaer Corporation |
| Country | Belgium and United States |
| Introduced | Early 20th century (Belgium) and 1984 (United States) |
| Markets | Worldwide |
| Website | Pirouline.com |
Pirouline is a brand of creme-filled rolled wafer cookie sold in the United States by the DeBeukelaer Corporation.
Piroulines were developed in 1984 by Peter DeBeukelaer, and are very similar to the Caprice Papadopoulou Wafers developed in Greece in 1978. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a 115,000-square-foot (10,700 m) baking facility with more than 200 employees.
History
- Circa 1860, the DeBeukelaer family started making biscuits in Belgium. They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.
- In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co. The same year, the company trademarked the Pirouline Swirl.
- In 1984, DeBeukelaer established a cookie factory in Madison, Mississippi, to make Pirouline.
- In 1993, the company introduced a cream-filled version, which they served in tins.
- In 2001, the company launched its own tin can manufacturing to reduce the carbon footprint of shipping cans from suppliers, and to better match supply to demand.
- In 2007, the company opened a 100,000-square-foot (9,300 m) factory and warehouse to increase production.
- In 2009, the company started packaging Pirouline in a 3.25 ounces (92 g) tin can.
Versions
The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate. In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline. Other flavors of crème that have been produced include vanilla, strawberry, pumpkin spice and dulce de leche. Originally sold in 2.5 ounces (71 g) boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons. Today, Pirouline produces an entire line of specialty cookies sold in grocery and specialty food shops from coast to coast, as well as internationally.
See also
References
- ^ "Madison wafer maker on roll with 1,700-store Walmart deal". Mississippi Business Journal. 2015-09-24. Archived from the original on 2019-02-17. Retrieved 2019-07-12.
- "Company Overview of D.B.C. Corporation". bloomberg.com. Retrieved 2019-07-12.
- ^ "Pirouline Cookies 'Unwrapped'". WAPT.com Inc. Archived from the original on 2011-07-23. Retrieved 2007-10-13.
- ^ "Pirouline Opens Tin Factory". madisoncountymagazine.com. 2018-09-05. Retrieved 2019-07-13.(subscription required)
- "Our products". pirouline.com. Retrieved 2019-07-14.
- "D.B.C. Corp. dba Pirouline". specialtyfood.com. Retrieved 2019-07-14.