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== Review for accuracy needed ==
== Structure of an Advertising Agency ==

The sections on 'agencies' and 'creativity' need substantial revision.

It is no longer true that agencies are paid by the media owners. Agencies are predominantly paid by their clients to plan and buy media, on either a fee or commission basis. Other services are paid for in the same way. The section as currently written describes how agencies worked about a hundred years ago. The major services delivered by a modern agency are creative communications, media planning and buying, design, production, and marketing data and technology services.

The 'creativity' section is borderline meaningless. It's attempting to describe how creativity contributes to advertising effectiveness (by making brands distinctive, memorable and noticeable) but does a very odd job of this.

I've avoided editing as I have a potential conflict of interest (I work for an advertising agency)... but this is an inaccurate reflection of how agencies work as businesses. ] (]) 11:58, 28 May 2023 (UTC)


== Incorrect date for founding of Volney B. Palmer's advertising agency ==
For this article, I think there should be a section explaining the different department or structure of an advertising agency. See the claim..... https://www.thebalance.com/the-structure-of-an-advertising-agency-38911] (]) 13:02, 3 May 2017 (UTC)


In the History section, the page states the following:
== Structure of an Advertising Agency ==


Volney B. Palmer opened the first American advertising agency, in ] in 1850. This agency placed ads produced by its clients in various newspapers.


For this article, I think there should be a section explaining the different department or structure of an advertising agency. See the claim..... https://www.thebalance.com/the-structure-of-an-advertising-agency ] (]) 13:12, 3 May 2017 (UTC) However, the cited source states that the agency was founded in 1841. Indeed, the ] page states "In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia." This should be corrected. ] (]) 19:07, 15 May 2024 (UTC)

Latest revision as of 18:12, 14 September 2024

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OCLC 709596330, ISBN 9786131395727.

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Review for accuracy needed

The sections on 'agencies' and 'creativity' need substantial revision.

It is no longer true that agencies are paid by the media owners. Agencies are predominantly paid by their clients to plan and buy media, on either a fee or commission basis. Other services are paid for in the same way. The section as currently written describes how agencies worked about a hundred years ago. The major services delivered by a modern agency are creative communications, media planning and buying, design, production, and marketing data and technology services.

The 'creativity' section is borderline meaningless. It's attempting to describe how creativity contributes to advertising effectiveness (by making brands distinctive, memorable and noticeable) but does a very odd job of this.

I've avoided editing as I have a potential conflict of interest (I work for an advertising agency)... but this is an inaccurate reflection of how agencies work as businesses. Alex Steer (talk) 11:58, 28 May 2023 (UTC)

Incorrect date for founding of Volney B. Palmer's advertising agency

In the History section, the page states the following: 

Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.

However, the cited source states that the agency was founded in 1841. Indeed, the History of Advertising page states "In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia." This should be corrected. Hbmonk (talk) 19:07, 15 May 2024 (UTC)

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