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| {{short description|American home security company}} | {{short description|American home security company}} | ||
| {{Infobox company | {{Infobox company | ||
| | name |
| name = SimpliSafe, Inc. | ||
| | logo |
| logo = SimpliSafe_Home_Security_Logo.png | ||
| | type |
| type = Private | ||
| | industry |
| industry = Home security | ||
| | founded |
| founded = {{start date and age|2006}} | ||
| | founders |
| founders = Chad Laurans<br>Eleanor Laurans | ||
| | key_people |
| key_people = Christian Cerda, CEO | ||
| | hq_location |
| hq_location = ], ], U.S. | ||
| | area_served |
| area_served = ], ] | ||
| | products |
| products = Home security systems | ||
| | num_employees = 1200<ref name="chesto">Chesto, John (April 20, 2023). "SimpliSafe settles into much bigger downtown digs, a rare office expansion in COVID era". Boston Globe.</ref> | |||
| | num_employees = 800<ref name=richmond/> | |||
| | website |
| website = {{URL|simplisafe.com}} | ||
| }} | }} | ||
| '''SimpliSafe''' is |
'''SimpliSafe''' is a ] company headquartered in ]. The company produces and sells home security systems and monitoring services. | ||
| ==History== | ==History== | ||
| ⚫ | SimpliSafe was founded in 2006 by then-Harvard Business School students, Chad and Eleanor Laurans |
||
| === 2006-2009: Founding === | |||
| ⚫ | The couple worked on SimpliSafe in their own home from 2006 to 2008.<ref name="betaboston" /><ref name="Yale" /> Mr Laurans designed the system and tested it at friends’ residences for feedback.<ref name="betaboston" /> SimpliSafe launched in 2009 with initial funding from angel investors.<ref name="10 lessons">{{cite web|last1=Paley|first1=Eric|title=10 Startup Lessons from SimpliSafe CEO Chad Laurans|url=http://bostinno.streetwise.co/2015/12/04/top-iot-companies-startup-how-to-simplisafe-ceo/|website=BostInno|accessdate=17 May 2016}}</ref><ref name="Boston Globe">{{cite web|last1=Alspach|first1=Kyle|title=SimpliSafe gets $57 million investment from Sequoia Capital|url=https://www.bostonglobe.com/business/2014/05/22/simplisafe-gets-million-investment-from-sequoia-capital/y7piJm3RX3Js5eYzmzxrZJ/story.html|website=Boston Globe|accessdate=17 May 2016}}</ref> | ||
| ⚫ | SimpliSafe was founded in 2006 by then-] students, Chad and Eleanor Laurans after several friends in the ] area experienced home break-ins, but couldn't find a security company that was designed to help renters.<ref name="betaboston">{{cite web|last1=Kirsner|first1=Scott|title=SimpliSafe's success awakens sleeping giant|url=http://www.betaboston.com/news/2015/12/30/simplisafes-success-awakens-sleeping-giant/|website=Beta Boston|accessdate=23 May 2016}}</ref><ref name="hbs">{{cite web|title=HBS START-UP: SAFE AT HOME|url=http://www.harbus.org/2009/hbs-startup-safe-at-4724/|website=Harbus|accessdate=17 May 2016}}</ref> | ||
| ⚫ | The couple worked on SimpliSafe in their own home from 2006 to 2008.<ref name="betaboston" /><ref name="Yale">{{cite web |last1=Harish |first1=Alon |date=10 September 2009 |title=Yale Daily News |url=http://yaledailynews.com/blog/2009/09/10/elis-offer-home-security-options/ |accessdate=25 May 2016 |website=Elis offer home security options}}</ref> Mr Laurans designed the system and tested it at friends’ residences for feedback.<ref name="betaboston" /> SimpliSafe officially launched in 2009 with initial funding from angel investors, introducing the industry's first do-it-yourself (DIY) home security system.<ref name="10 lessons">{{cite web|last1=Paley|first1=Eric|title=10 Startup Lessons from SimpliSafe CEO Chad Laurans|url=http://bostinno.streetwise.co/2015/12/04/top-iot-companies-startup-how-to-simplisafe-ceo/|website=BostInno|accessdate=17 May 2016}}</ref><ref name="Boston Globe">{{cite web|last1=Alspach|first1=Kyle|title=SimpliSafe gets $57 million investment from Sequoia Capital|url=https://www.bostonglobe.com/business/2014/05/22/simplisafe-gets-million-investment-from-sequoia-capital/y7piJm3RX3Js5eYzmzxrZJ/story.html|website=Boston Globe|accessdate=17 May 2016}}</ref> | ||
| === 2010-2015 === | |||
| In 2010, revenue for the company was $1.4 million.<ref name="Bostinno Inc.">{{cite web|last1=Bernard|first1=Gillis|title=24 Boston-Area Tech Companies Score Spots on Inc.'s 5000 List|url=http://bostinno.streetwise.co/2014/08/20/inc-5000-list-2014-boston-companies-fastest-growing-boston-companies-on-inc-magazine-5000-2014-list/|website=BostInno|accessdate=17 May 2016}}</ref> In 2013 revenue was $38.5 million.<ref name="Inc.">{{cite web|title=SimpliSafe Home Security|url=http://www.inc.com/profile/simplisafe-home-security|website=Inc.|accessdate=20 May 2016}}</ref> | In 2010, revenue for the company was $1.4 million.<ref name="Bostinno Inc.">{{cite web|last1=Bernard|first1=Gillis|title=24 Boston-Area Tech Companies Score Spots on Inc.'s 5000 List|url=http://bostinno.streetwise.co/2014/08/20/inc-5000-list-2014-boston-companies-fastest-growing-boston-companies-on-inc-magazine-5000-2014-list/|website=BostInno|accessdate=17 May 2016}}</ref> In 2013 revenue was $38.5 million.<ref name="Inc.">{{cite web|title=SimpliSafe Home Security|url=http://www.inc.com/profile/simplisafe-home-security|website=Inc.|accessdate=20 May 2016}}</ref> | ||
| In May 2014, ] invested $57 million in SimpliSafe through a Series A round of funding.<ref name="techcrunch">{{cite web|last1=Shieber|first1=Jonathan|title=Sequoia Backs Simplisafe In A Play For The Home Security Market|url=https://techcrunch.com/2014/04/21/sequoia-backs-simplisafe-in-a-play-for-the-home-security-market/|website=TechCrunch|accessdate=17 May 2016}}</ref><ref name="Sequoia">{{cite web|last1=Bernard|first1=Gillis|title=SimpliSafe Raises $57M from Sequoia Capital for Connected Home Security Systems|url=https://www.americaninno.com/boston/cambridges-simplisafe-raises-57million-from-sequoia-capital/|website=BostonInno|date=21 May 2014|accessdate=17 May 2016}}</ref><ref name="10 lessons" /> The same year, the company was reported to have more than 100,000 customers and was listed as the second-fastest growing company in the Boston area on the ] 5000 list.<ref name="Boston Globe" /><ref name="Inc." /> | In May 2014, ] invested $57 million in SimpliSafe through a Series A round of funding.<ref name="techcrunch">{{cite web|last1=Shieber|first1=Jonathan|title=Sequoia Backs Simplisafe In A Play For The Home Security Market|url=https://techcrunch.com/2014/04/21/sequoia-backs-simplisafe-in-a-play-for-the-home-security-market/|website=TechCrunch|date=22 April 2014 |accessdate=17 May 2016}}</ref><ref name="Sequoia">{{cite web|last1=Bernard|first1=Gillis|title=SimpliSafe Raises $57M from Sequoia Capital for Connected Home Security Systems|url=https://www.americaninno.com/boston/cambridges-simplisafe-raises-57million-from-sequoia-capital/|website=BostonInno|date=21 May 2014|accessdate=17 May 2016}}</ref><ref name="10 lessons" /> The same year, the company was reported to have more than 100,000 subscribing customers and was listed as the second-fastest growing company in the Boston area on the ] 5000 list.<ref name="Boston Globe" /><ref name="Inc." /> | ||
| In 2015, SimpliSafe grew from 100 employees to about 250 employees, and was reported to have 300,000 customers.<ref name="betaboston" /><ref name="Bostinno growth">{{cite web|last1=Alspach|first1=Kyle|title=How SimpliSafe Is Becoming a Rare Consumer Tech Winner for Boston|url=http://bostinno.streetwise.co/2015/11/17/home-security-system-simplisafe-growth-since-sequoia-funding/|website=BostonInno|accessdate=17 May 2016}}</ref> | In 2015, SimpliSafe grew from 100 employees to about 250 employees, and was reported to have 300,000 customers.<ref name="betaboston" /><ref name="Bostinno growth">{{cite web|last1=Alspach|first1=Kyle|title=How SimpliSafe Is Becoming a Rare Consumer Tech Winner for Boston|url=http://bostinno.streetwise.co/2015/11/17/home-security-system-simplisafe-growth-since-sequoia-funding/|website=BostonInno|accessdate=17 May 2016}}</ref> | ||
| That same year, SimpliSafe launched its products to retailers nationwide, including Amazon, Best Buy, Walmart and Target. | |||
| ⚫ | In February 2016, independent security firm ] identified a potential RF system vulnerability that could be used to target |
||
| === 2016-2019 === | |||
| In June 2017, SimpliSafe launched its SimpliCam security camera.<ref>{{Cite news|url=https://www.cnet.com/products/simplisafe-security-camera/|title=SimpliSafe will keep a closer eye on your home's security|work=CNET|access-date=2017-05-11|language=en}}</ref><ref>{{Cite web|url=http://electronics360.globalspec.com/article/9054/security-camera-allows-users-to-live-stream-intruders-to-police|title=Security Camera Allows Users to Live Stream Intruders to Police {{!}} Electronics360|website=electronics360.globalspec.com|access-date=2017-09-11}}</ref> In December, the Boston-based alternative newspaper ] reported that SimpliSafe employees faced politically charged harassment in one of SimpliSafe's warehouses and its Boston call center.<ref name="ReferenceA">{{Cite web|url=https://digboston.com/macro-aggressions-trump-flags-right-wing-memes-line-walls-at-boston-company-workers-be-damned/ |title=Macro Aggressions: Trump Flags, Right-Wing Memes Line Walls at Boston Company, Workers Be Damned |date=December 20, 2017|website=DigBoston}}</ref> The article described complaints of racist and hostile behavior from managers towards workers, and attributed it to the company's conservative culture. The harassment included managers and other employees sharing images of the conservative symbol ] and other references to the ], including those that showed support for President Trump. According to the article, workers who complained about these "openly racist and extremely hostile" managers, were targeted with further harassment, while one of the managers was promoted.<ref name="ReferenceA"/> | |||
| ⚫ | In February 2016, independent security firm ] identified a potential RF system vulnerability that could be used to target SimpliSafe and other RF-based monitoring systems, allowing them to be disabled.<ref>{{Cite web|url=http://blog.ioactive.com/2016/02/remotely-disabling-wireless-burglar.html|title=Remotely Disabling a Wireless Burglar Alarm|last=Zonenberg|first=Andrew|date=17 February 2016|website=|publisher=IOActive|access-date=17 November 2016}}</ref> The company acknowledged the vulnerability, noting that the vulnerability was caused by unencrypted signals. In 2018, the company released a firmware update that encrypted all signals to solve the vulnerability.<ref>{{Cite web|url=http://simplisafe.com/blog/our-commitment-to-your-security|title=Our Commitment to Your Security|website=SimpliSafe Blog|access-date=2016-11-17}}</ref> | ||
| In June 2017, SimpliSafe launched its SimpliCam security camera as well as Video Verification, a feature that allows SimpliSafe's professional monitoring agents to view camera recordings and verify that an active emergency event is taking place within the home.<ref>{{Cite news|url=https://www.cnet.com/products/simplisafe-security-camera/|title=SimpliSafe will keep a closer eye on your home's security|work=CNET|access-date=2017-05-11|language=en}}</ref><ref>{{Cite web|url=http://electronics360.globalspec.com/article/9054/security-camera-allows-users-to-live-stream-intruders-to-police|title=Security Camera Allows Users to Live Stream Intruders to Police {{!}} Electronics360|website=electronics360.globalspec.com|access-date=2017-09-11}}</ref> | |||
| In January 2018 at the ] (CES), the company introduced the third generation version of its product line, allowing over the air updates of the technology to address the RF vulnerability.<ref name=":1">{{Cite news|url=https://www.digitaltrends.com/home/new-simplisafe-home-security-system-ces-2018/|title=SimpliSafe reinvents its home security system to make it smarter, more effective|date=2018-01-10|work=Digital Trends|access-date=2018-02-06|language=en-US}}</ref><ref>{{Cite news|url=https://www.bostonglobe.com/business/2018/01/10/with-new-system-simplisafe-looks-fend-off-big-name-competition/EASbBnJgOILY3Sqw7hzdqN/story.html|title=With new system, SimpliSafe looks to fend off big-name competition - The Boston Globe|work=BostonGlobe.com|access-date=2018-02-06}}</ref> The system was designed in conjunction with design firm ].<ref name=":1"/> In February 2018, in the wake of the ], SimpliSafe came under pressure from gun control activists for offering a monitoring discount to ] members. On February 23, 2018, SimpliSafe announced it was discontinuing its relationship with the NRA.<ref>{{cite web |url=https://www3.bostonglobe.com/business/2018/02/23/boston-based-simplisafe-drops-benefit-for-nra-members/WdGipgLJj34F2KK3zhVYZJ/story.html?arc404=true |title=A chink in the NRA armor? Boycott against gun lobby’s business partners claims wins |last= Rosen|first= Andrew|date=February 23, 2018 |website=] |access-date=2020-01-07}}</ref> On June 29, SimpliSafe announced that private equity firm ] had taken a controlling interest in the company, in a deal that valued the company at $1B.<ref>{{Cite web|url=https://techcrunch.com/2018/06/29/hellman-friedman-acquires-controlling-interest-in-simplisafe/|title=Hellman & Friedman deal values SimpliSafe at $1B – TechCrunch|website=techcrunch.com|language=en-US|access-date=2018-06-29}}</ref> In October, the company launched its Video Doorbell Pro.<ref>{{Cite news|last=Crist|first=Ry|url=https://www.cnet.com/news/simplisafe-launches-video-doorbell-pro-for-169-at-best-buy/|title=liSafe launches a new video doorbell for $169|date=October 18, 2018|work=]|access-date=March 24, 2020}}</ref> | |||
| In January 2018 at the ] (CES), the company introduced the third-generation version of its product line that allowed frequent firmware updates of the technology to address the RF vulnerability.<ref name=":1">{{Cite news|url=https://www.digitaltrends.com/home/new-simplisafe-home-security-system-ces-2018/|title=SimpliSafe reinvents its home security system to make it smarter, more effective|date=2018-01-10|work=Digital Trends|access-date=2018-02-06|language=en-US}}</ref><ref>{{Cite news|url=https://www.bostonglobe.com/business/2018/01/10/with-new-system-simplisafe-looks-fend-off-big-name-competition/EASbBnJgOILY3Sqw7hzdqN/story.html|title=With new system, SimpliSafe looks to fend off big-name competition - The Boston Globe|work=BostonGlobe.com|access-date=2018-02-06}}</ref> The revamped system also introduced a new look to its products, designed in conjunction with design firm ].<ref name=":1" /> | |||
| ⚫ | On August 21, 2019, SimpliSafe announced the launch of its Smart Lock.<ref name="CNETa0">{{cite web|last1=Reichert|first1=Corinne|title=SimpliSafe has a smart lock coming|url=https://www.cnet.com/news/simplisafe-reportedly-has-a-smart-lock-coming/ |
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| On June 29, SimpliSafe announced that private equity firm ] had taken a controlling interest in the company in a deal valued at $1B.<ref>{{Cite web |date=29 June 2018 |title=Hellman & Friedman deal values SimpliSafe at $1B – TechCrunch |url=https://techcrunch.com/2018/06/29/hellman-friedman-acquires-controlling-interest-in-simplisafe/ |access-date=2018-06-29 |website=techcrunch.com |language=en-US}}</ref> In October, the company launched its Video Doorbell Pro, the second camera in its product line-up, to give customers better visibility of activities happening outside the home.<ref>{{Cite news |last=Crist |first=Ry |date=October 18, 2018 |title=liSafe launches a new video doorbell for $169 |url=https://www.cnet.com/news/simplisafe-launches-video-doorbell-pro-for-169-at-best-buy/ |access-date=March 24, 2020 |work=]}}</ref> | |||
| ⚫ | |||
| In April 2019, SimpliSafe expanded internationally, opening an office in ], England. This expansion enabled the company to offer a selection of its home security products to homeowners across the ].<ref>{{Cite web |last=Begum |first=Shelina |date=June 25, 2019 |title=US security company SimpliSafe puts down roots in Manchester with new UK HQ |url=https://www.business-live.co.uk/enterprise/security-company-simplisafe-puts-down-16480900 |website=BusinessLive}}</ref> | |||
| ⚫ | ==Products and services== | ||
| ⚫ | On August 21, 2019, SimpliSafe announced the launch of its Smart Lock.<ref name="CNETa0">{{cite web |last1=Reichert |first1=Corinne |title=SimpliSafe has a smart lock coming |url=https://www.cnet.com/news/simplisafe-reportedly-has-a-smart-lock-coming/ |accessdate=24 February 2020 |website=CNET}}</ref> In December of that year, the company announced Christian Cerda, previously the Chief Operating Officer at iRobot, as its new CEO.<ref>{{cite web |date=2019-12-03 |title=Home security company SimpliSafe names former iRobot COO as CEO |url=https://www.bizjournals.com/boston/news/2019/12/03/home-security-company-simplisafe-names-former.html |accessdate=2020-09-08 |website=Boston Business Journal}}{{subscription required}}</ref> | ||
| ⚫ | ===System overview=== | ||
| ⚫ | SimpliSafe systems include a |
||
| === 2020-2024 === | |||
| *SimpliCam cameras - SimpliSafe systems support up to four cameras, or the cameras can function as standalone devices.<ref name=":0">{{Cite web|url=https://www.pcmag.com/article2/0,2817,2495173,00.asp|title=SimpliSafe Home Security System|website=PCMAG|language=en|access-date=2017-09-11}}</ref><ref>{{Cite news|url=https://securitybaron.com/blog/simplisafe-introduces-standalone-security-camera/|title=SimpliSafe Introduces Standalone Security Camera|date=2017-06-22|work=Security Baron|access-date=2017-09-11|language=en-US}}</ref> | |||
| ⚫ | In 2020, SimpliSafe launched a customer support center in Richmond, VA.<ref name="richmond">{{cite web|url=https://richmondbizsense.com/2020/02/28/home-security-firm-picks-willow-lawn-for-5m-call-center/ |title=Home security firm picks Willow Lawn for $5M call center |website=Richmond BizSense |date=2020-02-28 |accessdate=2020-08-02}}</ref> | ||
| In August 2021, SimpliSafe added a third camera to its suite of products, the Wireless Outdoor Security Camera, expanding the company's protective services outside of the home.<ref>{{Cite web |last=Altland |first=Rikka |date=August 31, 2021 |title=SimpliSafe debuts first Outdoor Cam with 1080p recording and 140-degree field of view |url=https://9to5toys.com/2021/08/31/simplisafe-outdoor-cam-launch/ |website=9to5Toys}}</ref> | |||
| In May 2022, SimpliSafe raised in excess of $200 million of incremental funding to support growth, while also refinancing its existing facilities. This funding was provided by the affiliates of Capital One, N.A., HPS Investment Partners, Owl Rock and Eastern Bank.<ref>{{Cite web |title=SimpliSafe funding & investors |url=https://tracxn.com/d/companies/simplisafe/__cJrlElCcYHoQMF_V2oelUWvR6a8NOWgqa2p_NUgPRA4/funding-and-investors |website=Tracxn}}</ref> | |||
| In October 2022, SimpliSafe opened the home security industry's first owned-and-operated monitoring center in Richmond, VA. Later that year, SimpliSafe also launched a Bell Box to the United Kingdom, the most requested United Kingdom customer product.<ref>{{Cite web |last=Jones |first=Sean |date=January 9, 2023 |title=Home security company SimpliSafe opened Henrico monitoring facility while making 400 hires in 2022 |url=https://richmond.com/news/local/business/home-security-company-simplisafe-opened-henrico-monitoring-facility-while-making-400-hires-in-2022/article_2314b45b-1a85-5db7-bc9f-3389f963ef69.html}}</ref> | |||
| ⚫ | ===Integrations=== | ||
| In 2016, SimpliSafe integrated with the ] Learning Thermostat.<ref>{{Cite news|url=https://www.forbes.com/sites/omribarzilay/2017/03/28/state-of-the-home-security-market-interview-with-simplisafes-ceo-chad-laurans/#1b52c3e45c94|title=State Of The Home Security Market: Interview With SimpliSafe's CEO Chad Laurans|last=Barzilay|first=Omri|work=Forbes|access-date=2017-09-11|language=en}}</ref> | |||
| At the beginning of 2023, SimpliSafe relocated its headquarters, moving from its first Boston office at 294 Washington Street to 100 Summer Street.<ref>{{Cite web |last=Chesto |first=John |date=April 20, 2023 |title=SimpliSafe settles into much bigger downtown digs, a rare office expansion in COVID era |url=https://www.bostonglobe.com/2023/04/20/business/simplisafe-settles-into-much-bigger-downtown-digs-rare-office-expansion-covid-era/ |website=Boston Globe |ref=chesto}}</ref> The new headquarters features a dedicated research and development lab and a maker space.<ref>{{Cite web |last=Benson |first=Robert |date=May 1, 2023 |title=SimpliSafe Office Tour in Boston |url=https://venturefizz.com/insights/simplisafe-office-tour-boston |website=VentureFizz}}</ref> | |||
| ⚫ | On April 10, 2018, SimpliSafe |
||
| In June 2023, SimpliSafe launched the Smart Alarm Wireless Indoor Security Camera, alongside a new 24/7 live guard protection service.<ref>{{Cite web |last=Rich |first=Rob |date=June 26, 2023 |title=SimpliSafe's Latest Security Camera Adds AI and Optional 24/7 Live Guard Protection |url=https://www.lifewire.com/simplisafe-ai-security-camera-live-guard-protection-7553300 |website=LifeWire Tech for Humans}}</ref> The monitoring feature allows professional monitoring agents to interact with intruders via the camera and alert emergency authorities about crimes in progress. | |||
| ⚫ | ==Recognition== | ||
| In 2020, American media website ] named SimpliSafe the best do-it-yourself alarm system.<ref>{{cite web|url=https://www.cnet.com/how-to/the-best-home-security-system-for-2020-diy-kits-video-doorbells/ |title=With new system, SimpliSafe looks to fend off big-name competition |website=CNET |date=2020-07-14 |accessdate=2020-08-02}}</ref> CNET named SimpliSafe best system again in 2021. <ref>{{Cite web|last=Priest|first=David|title=SimpliSafe Home Security review: Watching the throne|url=https://www.cnet.com/home/security/simplisafe-home-security-review/|access-date=2021-11-18|website=CNET|language=en}}</ref> | |||
| That same year, SimpliSafe added two new members to its executive team including Crystal Caliguiri as Chief Customer Experience Officer and Rebecca Zavin as Chief Technology Officer.<ref>{{Cite news |last=Maffei |first=Lucia |date=January 26, 2024 |title=Meet Simplisafe's new head of tech, who cut her teeth at Google |url=https://www.bizjournals.com/boston/news/2024/01/26/rebecca-zavin-simplisafe-cto.html |work=Boston Business Journal}}</ref> | |||
| ⚫ | ==Products and services== | ||
| ⚫ | ===System overview=== | ||
| ⚫ | All of SimpliSafe's systems include a Base Station and a Keypad.<ref name="Sequoia" /> Systems are designed to be self-installed, but SimpliSafe also offers the option for professional installation.<ref name="CNET">{{cite web|last1=Crist|first1=Ry|title=SimpliSafe Home Security review: Simply a better way to secure your home|url=http://www.cnet.com/products/simplisafe-home-security/#expandContainerAnchor|website=CNET|accessdate=17 May 2016}}</ref> Previous systems worked on a cellular connection, while the third-generation system runs on both cellular and Wi-Fi to prevent a loss of service during a cellular outage.<ref name=":1" /> The wireless system also runs on lithium batteries, and can't be disabled by cutting the user's power.<ref name="PCMag">{{cite web|last1=Donnell|first1=Wendy|title=SimpliSafe Home Security System|url=https://www.pcmag.com/article2/0,2817,2495173,00.asp|website=PCMag|accessdate=25 May 2016}}</ref> As a standalone product, SimpliSafe systems function as a noise-only alarm system, emitting an 85-decibel siren.<ref name="uncrated">{{cite web|url=http://uncrate.com/stuff/simplisafe/|title=SIMPLISAFE|website=uncrated|accessdate=24 May 2016}}</ref> | ||
| === Services === | |||
| In addition to selling hardware products, SimpliSafe offers self-monitored and professionally monitored security plans without long-term contracts.<ref>{{Cite web |last=Turner |first=Gabe |date=May 10, 2024 |title=https://www.security.org/home-security-systems/simplisafe/ |url=https://www.security.org/home-security-systems/simplisafe/ |website=securitty.org}}</ref> | |||
| * Fast Protect Monitoring: Provides 24/7 emergency dispatch, including police, firefighters, and EMS. | |||
| * Standard Monitoring: Offers continuous monitoring with emergency dispatch capabilities and environmental alert notifications. | |||
| ⚫ | ===Integrations=== | ||
| ⚫ | On April 10, 2018, SimpliSafe integrated with August Smart Lock, allowing SimpliSafe users to lock and unlock their door automatically upon arming and disarming their system, respectively.<ref name="CNETa1">{{cite web|last1=Price|first1=Molly|title=SimpliSafe and August Smart Locks join forces for home security|url=https://www.cnet.com/news/simplisafe-and-august-smart-locks-join-forces-for-home-security/|website=CNET|accessdate=24 February 2020}}</ref> SimpliSafe also integrated with Amazon Alexa in 2018. Alexa users are able to check their system status with voice commands, as well as arm — but not disarm — their system.<ref name="CNETa2">{{cite web|last1=Crist|first1=Ry|title=SimpliSafe's DIY home security system now works with Alexa|url=https://www.cnet.com/news/simplisafes-diy-home-security-system-now-works-with-alexa/|website=CNET|accessdate=24 February 2020}}</ref> On Sep 19, 2018, SimpliSafe integrated with Google Assistant. As with Alexa, SimpliSafe users can check their system status or arm their system with voice commands.<ref name="The Verge">{{cite web|last1=Seifert|first1=Dan|title=SimpliSafe's home security system now works with Google Assistant|url=https://www.theverge.com/2018/9/19/17806186/simplisafe-home-security-system-google-assistant-voice-integration|website=The Verge|date=19 September 2018 |accessdate=24 February 2020}}</ref> | ||
| ⚫ | ==Recognition== | ||
| SimpliSafe has been recognized with several awards since its inception, highlighting its technological innovations and company culture. Notable awards include: | |||
| * A “Best Customer Service” company by ] in 2020, 2021 2022, 2023 and 2024<ref>{{Cite web |date=May 14, 2024 |title=America's Best Customer Service 2024 |url=https://www.newsweek.com/rankings/americas-best-customer-service-2024/services-personal-home-maintenancev |website=Newsweek}}</ref> | |||
| * “Best Place to Work” by the ] in 2021 and 2022<ref>{{Cite news |date=May 14, 2024 |title=2021 Best Places to Work: Here are the BBJ's honorees |url=https://www.bizjournals.com/boston/news/2021/04/16/2021-best-places-to-work-bbj-honorees.html |work=Boston Business Journal}}</ref> | |||
| * “Best Overall Home Security Systems” by ] in 2020, 2022 and 2023<ref>{{Cite web |last=Campbell |first=Sierra |date=March 1, 2024 |title=Best Home Security Systems |url=https://www.usnews.com/360-reviews/services/home-security |website=U.S. News}}</ref> | |||
| * “Best DIY Alarm System” by ] in 2020 and 2021<ref>{{Cite web |last=Lacoma |first=Tyler |date=May 8, 2024 |title=Best DIY Home Security Systems of 2024 |url=https://www.cnet.com/home/security/best-diy-home-security-systems/ |website=CNET}}</ref> | |||
| ==References== | ==References== | ||
| {{Reflist|30em}} | {{Reflist|30em}} | ||
Latest revision as of 19:52, 3 January 2025
American home security company | |
| Company type | Private |
|---|---|
| Industry | Home security |
| Founded | 2006; 19 years ago (2006) |
| Founders | Chad Laurans Eleanor Laurans |
| Headquarters | Boston, Massachusetts, U.S. |
| Area served | United States, United Kingdom |
| Key people | Christian Cerda, CEO |
| Products | Home security systems |
| Number of employees | 1200 |
| Website | simplisafe |
SimpliSafe is a home security company headquartered in Boston, Massachusetts. The company produces and sells home security systems and monitoring services.
History
2006-2009: Founding
SimpliSafe was founded in 2006 by then-Harvard Business School students, Chad and Eleanor Laurans after several friends in the Cambridge area experienced home break-ins, but couldn't find a security company that was designed to help renters.
The couple worked on SimpliSafe in their own home from 2006 to 2008. Mr Laurans designed the system and tested it at friends’ residences for feedback. SimpliSafe officially launched in 2009 with initial funding from angel investors, introducing the industry's first do-it-yourself (DIY) home security system.
2010-2015
In 2010, revenue for the company was $1.4 million. In 2013 revenue was $38.5 million.
In May 2014, Sequoia Capital invested $57 million in SimpliSafe through a Series A round of funding. The same year, the company was reported to have more than 100,000 subscribing customers and was listed as the second-fastest growing company in the Boston area on the Inc. 5000 list.
In 2015, SimpliSafe grew from 100 employees to about 250 employees, and was reported to have 300,000 customers.
That same year, SimpliSafe launched its products to retailers nationwide, including Amazon, Best Buy, Walmart and Target.
2016-2019
In February 2016, independent security firm IOActive identified a potential RF system vulnerability that could be used to target SimpliSafe and other RF-based monitoring systems, allowing them to be disabled. The company acknowledged the vulnerability, noting that the vulnerability was caused by unencrypted signals. In 2018, the company released a firmware update that encrypted all signals to solve the vulnerability.
In June 2017, SimpliSafe launched its SimpliCam security camera as well as Video Verification, a feature that allows SimpliSafe's professional monitoring agents to view camera recordings and verify that an active emergency event is taking place within the home.
In January 2018 at the Consumer Electronics Show (CES), the company introduced the third-generation version of its product line that allowed frequent firmware updates of the technology to address the RF vulnerability. The revamped system also introduced a new look to its products, designed in conjunction with design firm IDEO.
On June 29, SimpliSafe announced that private equity firm Hellman & Friedman had taken a controlling interest in the company in a deal valued at $1B. In October, the company launched its Video Doorbell Pro, the second camera in its product line-up, to give customers better visibility of activities happening outside the home.
In April 2019, SimpliSafe expanded internationally, opening an office in Manchester, England. This expansion enabled the company to offer a selection of its home security products to homeowners across the United Kingdom.
On August 21, 2019, SimpliSafe announced the launch of its Smart Lock. In December of that year, the company announced Christian Cerda, previously the Chief Operating Officer at iRobot, as its new CEO.
2020-2024
In 2020, SimpliSafe launched a customer support center in Richmond, VA.
In August 2021, SimpliSafe added a third camera to its suite of products, the Wireless Outdoor Security Camera, expanding the company's protective services outside of the home.
In May 2022, SimpliSafe raised in excess of $200 million of incremental funding to support growth, while also refinancing its existing facilities. This funding was provided by the affiliates of Capital One, N.A., HPS Investment Partners, Owl Rock and Eastern Bank.
In October 2022, SimpliSafe opened the home security industry's first owned-and-operated monitoring center in Richmond, VA. Later that year, SimpliSafe also launched a Bell Box to the United Kingdom, the most requested United Kingdom customer product.
At the beginning of 2023, SimpliSafe relocated its headquarters, moving from its first Boston office at 294 Washington Street to 100 Summer Street. The new headquarters features a dedicated research and development lab and a maker space.
In June 2023, SimpliSafe launched the Smart Alarm Wireless Indoor Security Camera, alongside a new 24/7 live guard protection service. The monitoring feature allows professional monitoring agents to interact with intruders via the camera and alert emergency authorities about crimes in progress.
That same year, SimpliSafe added two new members to its executive team including Crystal Caliguiri as Chief Customer Experience Officer and Rebecca Zavin as Chief Technology Officer.
Products and services
System overview
All of SimpliSafe's systems include a Base Station and a Keypad. Systems are designed to be self-installed, but SimpliSafe also offers the option for professional installation. Previous systems worked on a cellular connection, while the third-generation system runs on both cellular and Wi-Fi to prevent a loss of service during a cellular outage. The wireless system also runs on lithium batteries, and can't be disabled by cutting the user's power. As a standalone product, SimpliSafe systems function as a noise-only alarm system, emitting an 85-decibel siren.
Services
In addition to selling hardware products, SimpliSafe offers self-monitored and professionally monitored security plans without long-term contracts.
- Fast Protect Monitoring: Provides 24/7 emergency dispatch, including police, firefighters, and EMS.
- Standard Monitoring: Offers continuous monitoring with emergency dispatch capabilities and environmental alert notifications.
Integrations
On April 10, 2018, SimpliSafe integrated with August Smart Lock, allowing SimpliSafe users to lock and unlock their door automatically upon arming and disarming their system, respectively. SimpliSafe also integrated with Amazon Alexa in 2018. Alexa users are able to check their system status with voice commands, as well as arm — but not disarm — their system. On Sep 19, 2018, SimpliSafe integrated with Google Assistant. As with Alexa, SimpliSafe users can check their system status or arm their system with voice commands.
Recognition
SimpliSafe has been recognized with several awards since its inception, highlighting its technological innovations and company culture. Notable awards include:
- A “Best Customer Service” company by Newsweek in 2020, 2021 2022, 2023 and 2024
- “Best Place to Work” by the Boston Business Journal in 2021 and 2022
- “Best Overall Home Security Systems” by U.S. News & World Report in 2020, 2022 and 2023
- “Best DIY Alarm System” by CNET in 2020 and 2021
References
- Chesto, John (April 20, 2023). "SimpliSafe settles into much bigger downtown digs, a rare office expansion in COVID era". Boston Globe.
- ^ Kirsner, Scott. "SimpliSafe's success awakens sleeping giant". Beta Boston. Retrieved 23 May 2016.
- "HBS START-UP: SAFE AT HOME". Harbus. Retrieved 17 May 2016.
- Harish, Alon (10 September 2009). "Yale Daily News". Elis offer home security options. Retrieved 25 May 2016.
- ^ Paley, Eric. "10 Startup Lessons from SimpliSafe CEO Chad Laurans". BostInno. Retrieved 17 May 2016.
- ^ Alspach, Kyle. "SimpliSafe gets $57 million investment from Sequoia Capital". Boston Globe. Retrieved 17 May 2016.
- Bernard, Gillis. "24 Boston-Area Tech Companies Score Spots on Inc.'s 5000 List". BostInno. Retrieved 17 May 2016.
- ^ "SimpliSafe Home Security". Inc. Retrieved 20 May 2016.
- Shieber, Jonathan (22 April 2014). "Sequoia Backs Simplisafe In A Play For The Home Security Market". TechCrunch. Retrieved 17 May 2016.
- ^ Bernard, Gillis (21 May 2014). "SimpliSafe Raises $57M from Sequoia Capital for Connected Home Security Systems". BostonInno. Retrieved 17 May 2016.
- Alspach, Kyle. "How SimpliSafe Is Becoming a Rare Consumer Tech Winner for Boston". BostonInno. Retrieved 17 May 2016.
- Zonenberg, Andrew (17 February 2016). "Remotely Disabling a Wireless Burglar Alarm". IOActive. Retrieved 17 November 2016.
- "Our Commitment to Your Security". SimpliSafe Blog. Retrieved 2016-11-17.
- "SimpliSafe will keep a closer eye on your home's security". CNET. Retrieved 2017-05-11.
- "Security Camera Allows Users to Live Stream Intruders to Police | Electronics360". electronics360.globalspec.com. Retrieved 2017-09-11.
- ^ "SimpliSafe reinvents its home security system to make it smarter, more effective". Digital Trends. 2018-01-10. Retrieved 2018-02-06.
- "With new system, SimpliSafe looks to fend off big-name competition - The Boston Globe". BostonGlobe.com. Retrieved 2018-02-06.
- "Hellman & Friedman deal values SimpliSafe at $1B – TechCrunch". techcrunch.com. 29 June 2018. Retrieved 2018-06-29.
- Crist, Ry (October 18, 2018). "liSafe launches a new video doorbell for $169". CNET. Retrieved March 24, 2020.
- Begum, Shelina (June 25, 2019). "US security company SimpliSafe puts down roots in Manchester with new UK HQ". BusinessLive.
- Reichert, Corinne. "SimpliSafe has a smart lock coming". CNET. Retrieved 24 February 2020.
- "Home security company SimpliSafe names former iRobot COO as CEO". Boston Business Journal. 2019-12-03. Retrieved 2020-09-08.(subscription required)
- "Home security firm picks Willow Lawn for $5M call center". Richmond BizSense. 2020-02-28. Retrieved 2020-08-02.
- Altland, Rikka (August 31, 2021). "SimpliSafe debuts first Outdoor Cam with 1080p recording and 140-degree field of view". 9to5Toys.
- "SimpliSafe funding & investors". Tracxn.
- Jones, Sean (January 9, 2023). "Home security company SimpliSafe opened Henrico monitoring facility while making 400 hires in 2022".
- Chesto, John (April 20, 2023). "SimpliSafe settles into much bigger downtown digs, a rare office expansion in COVID era". Boston Globe.
- Benson, Robert (May 1, 2023). "SimpliSafe Office Tour in Boston". VentureFizz.
- Rich, Rob (June 26, 2023). "SimpliSafe's Latest Security Camera Adds AI and Optional 24/7 Live Guard Protection". LifeWire Tech for Humans.
- Maffei, Lucia (January 26, 2024). "Meet Simplisafe's new head of tech, who cut her teeth at Google". Boston Business Journal.
- Crist, Ry. "SimpliSafe Home Security review: Simply a better way to secure your home". CNET. Retrieved 17 May 2016.
- Donnell, Wendy. "SimpliSafe Home Security System". PCMag. Retrieved 25 May 2016.
- "SIMPLISAFE". uncrated. Retrieved 24 May 2016.
- Turner, Gabe (May 10, 2024). "https://www.security.org/home-security-systems/simplisafe/". securitty.org.
{{cite web}}: External link in|title= - Price, Molly. "SimpliSafe and August Smart Locks join forces for home security". CNET. Retrieved 24 February 2020.
- Crist, Ry. "SimpliSafe's DIY home security system now works with Alexa". CNET. Retrieved 24 February 2020.
- Seifert, Dan (19 September 2018). "SimpliSafe's home security system now works with Google Assistant". The Verge. Retrieved 24 February 2020.
- "America's Best Customer Service 2024". Newsweek. May 14, 2024.
- "2021 Best Places to Work: Here are the BBJ's honorees". Boston Business Journal. May 14, 2024.
- Campbell, Sierra (March 1, 2024). "Best Home Security Systems". U.S. News.
- Lacoma, Tyler (May 8, 2024). "Best DIY Home Security Systems of 2024". CNET.