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| '''Horizon Media''' is an American media company. | |||
| '''Horizon Media''' is a ]-owned media services company with estimated billings of over $6.3 billion. It employs over 1,200 workers. The agency was founded in 1989 by Bill Koenigsberg, who sits as its ]. Horizon is headquartered in New York City, and has offices in, Los Angeles, Chicago, Miami and San Diego. Horizon Media's clients include ], ], ], and ]. | |||
| <!--Horizon Media believes that today’s landscape has provided more opportunity to invent than ever before so the agency has focused on further enhancing, institutionalizing and placing invention at the heart of the agency. Horizon Media CEO, Bill Koenigsberg, wants invention to live in every corner of Horizon Media and become a way of life and a culture driver for all those working at the agency. So the agency launched INVENT@HORIZON, an initiative that enhances, institutionalizes and places invention at the heart of the organization. Taylor Valentine, Chief Invention Officer at Horizon Media, leads a team whose primary goal is to foster an environment and provide entrepreneurial development to employees. It is on the wings of inspired employees that Horizon can pioneer new products, launch new offerings, formulate better ways to solve problems, inspire and recruit top talent, and scour the marketplace for emerging opportunities. | |||
| By fostering an inventive mindset at Horizon, the agency is able to create new products and solutions that contribute value in the form of revenue, operational efficiency, and differentiation. | |||
| Best Place to Work | |||
| The agency has been featured as an incredible workplace for consecutive years by publications including Crain’s New York, Los Angeles Business Journal and Advertising Age and Adweek. | |||
| Crains Best Places to Work in NYC 2015, 2014 and 2013. | |||
| Los Angeles Business Journal Best Places to Work in LA 2015. | |||
| Advertising Age Best Places to Work 2012. | |||
| Capabilities/Collaborations | |||
| WHERE Group | |||
| Horizon launched the WHERE Group to identify engagement environments and uncover insightful, actionable and measureable channel connections that move a business forward. The WHERE Group is powered by proprietary communications planning resources that inform initial budget allocation and media mix modeling, and provide clarity into true channel relevance. This division of Horizon identifies the highest areas of business opportunity, and in turn further refines the agency’s communications approach through data partnerships and the application of marketing mix analytics. | |||
| WHY Group | |||
| Horizon launched the WHY Group to help the agency and clients understand what really makes people tick, to identify cultural and societal trends, and to harness social media to reveal this coveted information. The WHY group studies emotional triggers that drive consumer behavior. | |||
| Treehouse | |||
| Treehouse is Horizon’s creative media services division, which was launched to meld media and message to deliver authentic brand stories. Treehouse works with media partners to create custom content that fits naturally within brand identities and messages. The division offers a full range of creative media services including content development, social content, games, apps, banners, landing pages, and new media platform development, among others. | |||
| Bungalow Horizon | |||
| Bungalow Horizon is a joint venture between Horizon Media and Bungalow Media Entertainment. The unit is an integrated entertainment company that develops, produces, and distributes content across all media platforms including television, film, live events, and digital media. Bungalow Horizon is ideally positioned to capitalize on ever-changing industry dynamics to bring creativity, engagement and scale to scripted and unscripted content, branded advertiser supported content, multicultural content, and digital and social media. | |||
| Scout Sports and Entertainment | |||
| Scout has two specialties; Sports and Entertainment, and the recently announced Health and Wellness division. Scout’s wellness practice is a health and wellness consulting unit empowering marketers to take action against global health and wellness challenges. | |||
| Scout sports and entertainment is a full-service sports and entertainment marketing which produces multi-media sports partnerships, strategic sponsorship activation, experiential campaigns, endorsements, concept development, negotiation, valuation, and execution through the industry's deepest analysis of sponsorship measurement. | |||
| Eden Road Trading | |||
| Eden Road Trading is Horizon’s cutting edge media investment and trading division. We help our clients monetize what would otherwise be unused or under-performing assets, such as raw materials, equipment, real estate, gift cards or spare capacity. These assets are traded for media and enable our clients to increase brand exposure while improving their bottom line. These creative trade deals have delivered millions of dollars in media value for our clients. | |||
| Locations | |||
| Horizon Media’s offices were designed by New York’s a+i Architecture. The company headquarters are located in Tribeca, at 75 Varick Street. Horizon Media’s office in Los Angeles, California, was also designed by a+i Architecture. | |||
| Columbus Media International | |||
| Horizon is a co-founder of Columbus Media International, a collective of independent media services agencies around the world. Under the banner of “Entrepreneurs unlimited,” Columbus currently has 40 member agencies, covers 60 territories and has combined billings of over $7 billion.--> | |||
| ==References== | ==References== | ||
| {{reflist|2}} | {{reflist|2}} | ||
| ⚫ | ==External Links== | ||
| ⚫ | ==External Links== | ||
| *{{Official|}} | *{{Official|}} | ||
| {{DEFAULTSORT:Horizon Media}} | {{DEFAULTSORT:Horizon Media}} | ||
Revision as of 22:54, 12 December 2016
| Key people | Bill Koenigsberg, founder and CEO |
|---|
Horizon Media is a privately-owned media services company with estimated billings of over $6.3 billion. It employs over 1,200 workers. The agency was founded in 1989 by Bill Koenigsberg, who sits as its CEO. Horizon is headquartered in New York City, and has offices in, Los Angeles, Chicago, Miami and San Diego. Horizon Media's clients include GEICO, Burger King, Capital One, and The HISTORY Channel.
References
External Links
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