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''All About That Bass'', the 2014 ] for the song "'']''", stars American singer-songwriter Meghan Trainor. Directed by ], the video was released on ] on June 10, 2014. The 1950s-themed video features Trainor performing intricate ]. It attained generally positive reviews from critics and went ]. It was Vevo's second most-streamed music video of 2014.

=== Background and concept ===
"All About That Bass" was accompanied by a ] directed by ] and choreographed by Charm La'Donna. The clip was shot over a two-day period which began on May&nbsp;8, 2014. <ref>{{cite web|author=Duberman, Amanda|url=http://www.huffingtonpost.com/2014/07/07/all-about-that-bass-meghan-trainor_n_5563697.html|title=Meghan Trainor's 'All About That Bass' Will Get Body Positivity Stuck in Your Head|publisher='']''. ]|date=July 7, 2014|accessdate=December 6, 2014}}</ref><ref>{{cite news|author=Dohetry, Sean|url=http://www.capecod.com/community/meghan-trainor-bass/|title=Meghan Trainor is 'All About That Bass'|work=]|publisher=]|date=September 5, 2014|accessdate=January 5, 2015}}</ref> It was premiered online by music website ] on June&nbsp;10, 2014. Robinson conceptualized the clip's look telling Trainor, "I want to set it up with pastel colors 'cause that's the new summer thing. And I think it would be cute if you're like a little innocent-looking girl doing, like, booty-bumping dance moves and just shaking it up", to which Trainor agreed. Robinson and Trainor wanted to make the visual as fun as possible to co-relate with the song's lyrical themes. Speaking to the '']'', Trainor stated, "I can't dance. made me a rock star in two days". When Trainor first received the video, she cried, and in an interview with ''Rolling Stone'' recalled that she said, "I don't want to do this anymore". As a result, Trainor was involved in performing several edits to the clip because she disapproved on some of its shots and felt her face looked "weird" in some segments. She later approved of the video's final edit and felt that it depicted her as a "pop star". Speaking to ''The Boston Globe'', Trainor said, "I pictured it as a cartoon I'm going to play for the day, and it's gonna be adorable", but then the video became "bigger than anyone expected, it's like, crap, I have to kind of look like that now." ] played a key role in how the video was made and marketed. Robinson discovered one of the video's dancers, Sione Maraschino, online through social media service ], where Maraschino rose to popularity. Maraschino later shared the "All About That Bass" with his following on Twitter and ] which became a contributing factor to the clip going viral. In an interview with ''Billboard'', Trainor discussed the video's choreography:

===Synopsis===
]

Visually, the music video predominantly comprises candy colors and choreography, and a pastel 1950s-theme. It features Trainor in an uncharacteristic wardrobe of sweaters and white knee socks. It opens with Trainor dancing in front of a pink pastel backdrop. She sports a light blue collared sweater beneath a ] of the same color, and a material bow ]. The clip then switches to a scene with Trainor wearing a headpiece made of roses and a light pink collared-sweater beneath a sundress of the same color. The video returns to the original scene where Trainor engages in a dance scene with four other female dancers who sport similar outfits to her. The scene later sees the five women dancing while sitting on chairs. The routine is intercepted with Maraschino donning a white collared shirt and light blue shorts performing a dance sequence on his own, which includes him doing ]. Three women, wearing platinum blond wigs that cover their forehead and eyes, are also pictured in their own dance routine.

In another scene, Trainor, with her hair now loose, sports a yellow sweater and sings in front of a variety of colorful balloons and on top of a wide range of colored material. The singer is also pictured at a dining table topped with candy, offering an unhappy man a cupcake and forcing him to smile with her hands. Two children, in a separate scene, are shown playing with dolls in a dollhouse, dancing in a bedroom and riding bicycles. Trainor is later seen posing next to the dollhouse, and while singing, "I won't be no stick-figure, silicone Barbie doll," tosses the doll across the room. In another segment, other women are pictured smiling while holding magazines with their faces on the front covers.

===Reception===
The music video resulted in "All About That Bass" rising to prominence as a viral hit. Jim Farber of the '']'' observed, "Beneath the 'All About That Bass' video on ], the comment-section 'debate' over size—is she too big? Too small?—has taken on a life of its own". It was YouTube's most-streamed music video for most of September and October 2014, and was the ninth most-viewed music video on the website for 2014.<ref>{{cite news|author=Hudson, Alex|url=http://exclaim.ca/Music/article/youtube_names_its_most_viewed_music_videos_of_2014|title=YouTube Names Its Most Viewed Music Videos of 2014|work=]|publisher=Ian Danzig|date=December 9, 2014|accessdate=January 5, 2015}}</ref> It was ]'s second most streamed music video of the year, behind ]'s "]".<ref>{{cite news|author=Flanagan, Andrew|url=http://www.billboard.com/articles/6334867/trending-2014-yahoo-bing-spotify-rhapsody-vevo|title=#Trending in 2014: Yahoo, Vevo, Rhapsody, Spotify and Bing Share the Year's Biggest Names|work=Billboard|publisher=Prometheus Global Media|date=December 3, 2014|accessdate=December 29, 2014}}</ref> The music video garnered generally favorable reviews from music critics. Yahoo! writer Paul Grein opined that the clip was the leading candidate to win Best Song with a Social Message at the 2015 ]. ''Cosmopolitan'' editor Joanna Coles stated that her readers and staff saw Trainor as an ambassador for embracing creativity and individuality. Evan Sawdey of ''PopMatters'' deemed the video "fun and buoyant". Jon Carmanic of ''The New York Times'' opined that the video "bolstered" the song and called it "vivid". Idolator's Robbie Daw praised the clip's "memorable" dance routine and vintage aesthetic. ''Out'' journalist Stacy Lambe described it as "a retro pop world that makes you want to dance in your seat". According to Erin Kean from ], the clip offered a hard sell for the song.<ref>{{cite web|author=Kean, Erin|url=http://www.salon.com/2014/12/05/beyonce_gets_snubbed_this_mornings_bizarre_grammys_announcements/|title=Beyoncé gets snubbed: This morning's bizarre Grammys announcements|publisher=]. Salon Media Group|date=December 5, 2014|accessdate=December 6, 2014}}</ref>

Lauren Valenti of '']'' felt that the video put an end to the unattainable standards of the beauty industry.<ref>{{cite news|author=Valenti, Lauren|url=http://www.marieclaire.com/celebrity/music/a10028/meghan-trainor-all-about-that-bass/|title=Meghan Trainor's 'All About Bass' Is the Body Acceptance Anthem We've Been Waiting For|work=]|publisher=Hearst Corporation|date=July 10, 2014|accessdate=December 6, 2014}}</ref> '']''{{'}}s Marlow Stern called the visual "zesty," while '']'' writer Brian Mansfield described the clip as "']'-meets-']'". Stereogum's Chris DeVille commented, "the video, for all its foibles, is both cute and effective". ''Billboard'' writer Andrew Hampp described the clip as "slyly satirical".<ref>{{cite news|author=Hampp, Andrew|url=http://www.billboard.com/articles/business/6327404/behind-hewlett-packards-20-million-ad-spend-behind-meghan-trainor|title=Behind Hewlett-Packard's $20 Million Ad Spend Behind Meghan Trainor, Beginning with Her New Music Video|work=Billboard|publisher=Prometheus Global Media|date=November 21, 2014|accessdate=December 29, 2014}}</ref> Julie Zeilinger of the same publisher gave the clip a negative review, and wrote that Trainor was "mimicking music videos by the 'silicone Barbie dolls' her song references".<ref>{{cite news|author=Zeilinger, Julie|url=http://www.billboard.com/articles/6191040/body-positive-music-videos-john-legend-meghan-trainor|title=Are 'Body Positive' Music Videos All That Positive? (Opinion)|work=Billboard|publisher=Prometheus Global Media|date=July 28, 2014|accessdate=December 30, 2014}}</ref> Zeilinger opined that the clip's body imagery should have imparted a different message and quipped that Trainor "points out the focus on women's appearance... by focusing on women's appearance". Emma Garland of ''Vice'' opined that it was fun, safe and easily palatable. However, she felt that the clip did not require much thought and dismissed its choreography as the kind "year 2 schoolgirls would invent." '']'' placed the music video third in their list, Music's 8 Most Cringe-Worthy Acts Of Cultural Appropriation In 2014.<ref>{{cite news|author=Fitzmaurice, Larry|url=http://www.thefader.com/2014/12/16/6-pop-stars-guilty-of-cultural-appropriation-in-2014-1#./undefined?&_suid=142048483586409120558753975672|title=Music's 8 Most Cringe-Worthy Acts Of Cultural Appropriation In 2014|work=]|publisher=Andy Cohn|date=December 16, 2014|accessdate=January 5, 2015}}</ref>

== Refrences ==
{{reflist|30em}}

== External links ==
{{Meghan Trainor}}

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All About That Bass, the 2014 music video for the song "All About That Bass", stars American singer-songwriter Meghan Trainor. Directed by Fatima Robinson, the video was released on Vevo on June 10, 2014. The 1950s-themed video features Trainor performing intricate choreography. It attained generally positive reviews from critics and went viral. It was Vevo's second most-streamed music video of 2014.

Background and concept

"All About That Bass" was accompanied by a music video directed by Fatima Robinson and choreographed by Charm La'Donna. The clip was shot over a two-day period which began on May 8, 2014. It was premiered online by music website Idolator on June 10, 2014. Robinson conceptualized the clip's look telling Trainor, "I want to set it up with pastel colors 'cause that's the new summer thing. And I think it would be cute if you're like a little innocent-looking girl doing, like, booty-bumping dance moves and just shaking it up", to which Trainor agreed. Robinson and Trainor wanted to make the visual as fun as possible to co-relate with the song's lyrical themes. Speaking to the Cape Cod Times, Trainor stated, "I can't dance. made me a rock star in two days". When Trainor first received the video, she cried, and in an interview with Rolling Stone recalled that she said, "I don't want to do this anymore". As a result, Trainor was involved in performing several edits to the clip because she disapproved on some of its shots and felt her face looked "weird" in some segments. She later approved of the video's final edit and felt that it depicted her as a "pop star". Speaking to The Boston Globe, Trainor said, "I pictured it as a cartoon I'm going to play for the day, and it's gonna be adorable", but then the video became "bigger than anyone expected, it's like, crap, I have to kind of look like that now." Social media played a key role in how the video was made and marketed. Robinson discovered one of the video's dancers, Sione Maraschino, online through social media service Vine, where Maraschino rose to popularity. Maraschino later shared the "All About That Bass" with his following on Twitter and YouTube which became a contributing factor to the clip going viral. In an interview with Billboard, Trainor discussed the video's choreography:

Synopsis

Five women dancing in an uncharacteristic wardrobe afront pastel-colored pink backdrop.
Trainor and her accompanying dancers performing intricate choreography afront a pink pastel-colored backdrop in the music video for "All About That Bass".

Visually, the music video predominantly comprises candy colors and choreography, and a pastel 1950s-theme. It features Trainor in an uncharacteristic wardrobe of sweaters and white knee socks. It opens with Trainor dancing in front of a pink pastel backdrop. She sports a light blue collared sweater beneath a sundress of the same color, and a material bow headpiece. The clip then switches to a scene with Trainor wearing a headpiece made of roses and a light pink collared-sweater beneath a sundress of the same color. The video returns to the original scene where Trainor engages in a dance scene with four other female dancers who sport similar outfits to her. The scene later sees the five women dancing while sitting on chairs. The routine is intercepted with Maraschino donning a white collared shirt and light blue shorts performing a dance sequence on his own, which includes him doing split acrobatics. Three women, wearing platinum blond wigs that cover their forehead and eyes, are also pictured in their own dance routine.

In another scene, Trainor, with her hair now loose, sports a yellow sweater and sings in front of a variety of colorful balloons and on top of a wide range of colored material. The singer is also pictured at a dining table topped with candy, offering an unhappy man a cupcake and forcing him to smile with her hands. Two children, in a separate scene, are shown playing with dolls in a dollhouse, dancing in a bedroom and riding bicycles. Trainor is later seen posing next to the dollhouse, and while singing, "I won't be no stick-figure, silicone Barbie doll," tosses the doll across the room. In another segment, other women are pictured smiling while holding magazines with their faces on the front covers.

Reception

The music video resulted in "All About That Bass" rising to prominence as a viral hit. Jim Farber of the New York Daily News observed, "Beneath the 'All About That Bass' video on YouTube, the comment-section 'debate' over size—is she too big? Too small?—has taken on a life of its own". It was YouTube's most-streamed music video for most of September and October 2014, and was the ninth most-viewed music video on the website for 2014. It was Vevo's second most streamed music video of the year, behind Iggy Azalea's "Fancy". The music video garnered generally favorable reviews from music critics. Yahoo! writer Paul Grein opined that the clip was the leading candidate to win Best Song with a Social Message at the 2015 MTV Video Music Awards. Cosmopolitan editor Joanna Coles stated that her readers and staff saw Trainor as an ambassador for embracing creativity and individuality. Evan Sawdey of PopMatters deemed the video "fun and buoyant". Jon Carmanic of The New York Times opined that the video "bolstered" the song and called it "vivid". Idolator's Robbie Daw praised the clip's "memorable" dance routine and vintage aesthetic. Out journalist Stacy Lambe described it as "a retro pop world that makes you want to dance in your seat". According to Erin Kean from Salon, the clip offered a hard sell for the song.

Lauren Valenti of Marie Claire felt that the video put an end to the unattainable standards of the beauty industry. The Daily Beast's Marlow Stern called the visual "zesty," while USA Today writer Brian Mansfield described the clip as "'Baby Got Back'-meets-'Beauty School Dropout'". Stereogum's Chris DeVille commented, "the video, for all its foibles, is both cute and effective". Billboard writer Andrew Hampp described the clip as "slyly satirical". Julie Zeilinger of the same publisher gave the clip a negative review, and wrote that Trainor was "mimicking music videos by the 'silicone Barbie dolls' her song references". Zeilinger opined that the clip's body imagery should have imparted a different message and quipped that Trainor "points out the focus on women's appearance... by focusing on women's appearance". Emma Garland of Vice opined that it was fun, safe and easily palatable. However, she felt that the clip did not require much thought and dismissed its choreography as the kind "year 2 schoolgirls would invent." The Fader placed the music video third in their list, Music's 8 Most Cringe-Worthy Acts Of Cultural Appropriation In 2014.

Refrences

  1. Duberman, Amanda (July 7, 2014). "Meghan Trainor's 'All About That Bass' Will Get Body Positivity Stuck in Your Head". The Huffington Post. AOL. Retrieved December 6, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. Dohetry, Sean (September 5, 2014). "Meghan Trainor is 'All About That Bass'". Cape Cod Times. Local Media Group. Retrieved January 5, 2015.
  3. Hudson, Alex (December 9, 2014). "YouTube Names Its Most Viewed Music Videos of 2014". Exclaim!. Ian Danzig. Retrieved January 5, 2015.
  4. Flanagan, Andrew (December 3, 2014). "#Trending in 2014: Yahoo, Vevo, Rhapsody, Spotify and Bing Share the Year's Biggest Names". Billboard. Prometheus Global Media. Retrieved December 29, 2014.
  5. Kean, Erin (December 5, 2014). "Beyoncé gets snubbed: This morning's bizarre Grammys announcements". Salon. Salon Media Group. Retrieved December 6, 2014.
  6. Valenti, Lauren (July 10, 2014). "Meghan Trainor's 'All About Bass' Is the Body Acceptance Anthem We've Been Waiting For". Marie Claire. Hearst Corporation. Retrieved December 6, 2014.
  7. Hampp, Andrew (November 21, 2014). "Behind Hewlett-Packard's $20 Million Ad Spend Behind Meghan Trainor, Beginning with Her New Music Video". Billboard. Prometheus Global Media. Retrieved December 29, 2014.
  8. Zeilinger, Julie (July 28, 2014). "Are 'Body Positive' Music Videos All That Positive? (Opinion)". Billboard. Prometheus Global Media. Retrieved December 30, 2014.
  9. Fitzmaurice, Larry (December 16, 2014). "Music's 8 Most Cringe-Worthy Acts Of Cultural Appropriation In 2014". The Fader. Andy Cohn. Retrieved January 5, 2015.

External links

Meghan Trainor
Studio albums
Extended plays
Singles
Featured singles
Promotional singles
Other songs
Concert tours
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