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| first_aired = January 20, 2005 | | first_aired = January 20, 2005 |
| last_aired = June 16, 2007 | | last_aired = June 16, 2007 |
| num_episodes = 100 | | num_episodes = 100/166
| preceded_by = | preceded_by =
| followed_by = | followed_by =

Revision as of 23:26, 22 February 2010

2005 TV series or program
Gümüş
File:Gumus.jpg
Written byEylem Canpolat
Sema Ergenekon
Directed byTarik Alpagut
Kemal Uzun
StarringSongül Öden
Kıvanç Tatlıtuğ
Music byCem Erman
Country of origin Turkey
Original languageTurkish / English / French
No. of episodes100/166
Production
ProducerIrfan Sahin
Running time90 minutes (up to 120 minutes with commercials)
Original release
NetworkKanal D
ReleaseJanuary 20, 2005 –
June 16, 2007

"Gümüş" ("Silver"), a Turkish melodrama originally broadcast in Turkey by Kanal D from 2005 to 2007. The sudser became a pop-culture phenomenon when it aired across the Arab world as "Noor" (Arabic for "light") last year. The show which MBC execs dubbed into Arabic using a colloquial Syrian dialect rather than formal, classical Arabic, followed the travails of a beautiful young woman "Gümüş," played by Songül Öden, who marries into a wealthy family.

The success of "Noor" for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay TV channel in partnership with pay TV platform Showtime Arabia entirely dedicated to "Noor" that allows viewers to watch episodes of the sudser around the clock.

The dizzying pop-cultural phenomenon surrounding the series has encouraged the broadcaster further to make a film out of the Turkish soap. The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic. The project will reunite Turkish thespians Kıvanç Tatlıtuğ and Songül Öden, who captured the hearts of Arab audiences in their husband-and-wife roles of Muhannad and Noor, respectively.

The series has also been shown in Romania on Kanal D Romania with the title "Iubire de Argint" ("Love of Silver"). The Bulgarian private TV channel bTV currently airing the show dubbed into Bulgarian with the title "Perla" ("Pearl").

Popularity

In Saudi Arabia alone, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30. In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian tv shows "Dancing Stars 2" and "Slavi Show".

Reception and influence

Noor and Muhannad observe Ramadan and their marriage was arranged by Muhannad's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen. Female characters do not wear headscarves, and none of the main characters are shown praying. Muhannad had sex (and an illegitimate child) before marrying Noor, and one of his cousins has an abortion. Perhaps most significantly, Noor and Muhannad's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Muhannad supports his wife's career ambitions as a fashion designer. The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports."

The most conservative of Muslim religionists argue the show is un-Islamic, even though some scenes are toned down for consumption in Arab countries. Saudi Arabia's leading cleric, Sheik Abdul Aziz al-Asheik, has instructed Muslims to avoid watching the show. Hamed Bitawi, a Hamas legislator and preacher, has also spoken against it.

On September 11, 2008, Saudi Arabia's top judge Sheikh Saleh al-Luhaidan called for the owners of TV stations broadcasting what he called "immoral" TV programs to be killed. In what amounted to a fatwa, Luhaidan said, "It is lawful to kill... the apostles of depravation... if their evil cannot be easily removed through simple sanctions." The Sheikh, who heads the Kingdom's Supreme Judicial Council, made his remarks last Thursday on a radio program in response to a caller who asked about Islam's view on satellite TV channels that broadcast "bad programs" during Ramadan. The remarks were then rebroadcast by the Saudi-owned satellite TV station Al-Arabiya. "What does the owner of these networks think, when he provides seduction, obscenity and vulgarity?" said Luhaidan. "Those calling for corrupt beliefs, certainly it's permissible to kill them."

Maternity wards report a rise in the baby names Noor and Mohannad.

Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series, albeit worn in more conservatives ways such as with leotard underclothing.

The show encouraged Arabs to visit Turkey.

The final episode

In the final episode of the series the time is moved forwards to 13 years later and the audience sees that everyone has grown up and are all living a happy life. The main female character is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed.

References

  1. ^ http://www.variety.com/article/VR1118000057.html?categoryid=13&cs=1
  2. ^ http://www.nytimes.com/2008/09/27/world/middleeast/27beirut.html
  3. http://www.cbc.ca/news/reportsfromabroad/middleeast/2008/09/a_veritable_soap_opera_onscree_1.html
  4. ^ http://www.qantara.de/webcom/show_article.php/_c-478/_nr-801/i.html
  5. ^ http://www.mail.com/layoutengine.aspx?page=Article.aspx&articlepath=APNews\General-Entertainment\20080727\Mideast-Subversive-Soap.xml&cat=entertainment&subcat=&pageid=1
  6. ^ Riyadh and Hebron births
  7. http://english.alarabonline.org/display.asp?fname=2008\07\07-28\zalsoz\924.htm&dismode=x&ts=28/07/2008%2002:43:00%20%C3%A3

External links

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