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Red is the fourth studio album by American singer-songwriter Taylor Swift. It was released on October 22, 2012 through Big Machine Records, as the follow-up to her commercially successful 2010 album Speak Now. It was announced through Swift's live webchat on August 13, 2012, in which she also revealed the album title and album cover. Four promotional singles were released in the month leading up to the album release, three of which debuted inside the top ten of the US Billboard Hot 100. The album features collaborations with producers and guest artists such as Gary Lightbody and Ed Sheeran, and sees Swift experimenting with new musical genres.

The album's lead single, "We Are Never Ever Getting Back Together", was a worldwide commercial success, topping the global iTunes charts and selling 623,000 copies in the first week, becoming Swift's first ever Billboard Hot 100 chart-topper. The second single, "Begin Again", was released on October 1. "I Knew You Were Trouble" was released as the third official single on November 27, 2012, becoming one of Swift's highest charting singles in both the UK and the US. "22" will be released as the fourth single from the album.

Red has been critically acclaimed by music critics, who praised Swift's versatility as a musician and enjoyed her experiments with new music genres. Red sold 1,208,000 copies in its first week in the US, debuting at number one on the Billboard 200 chart, the second-highest debut for a female artist, behind Oops!... I Did It Again by Britney Spears. It has also spent 16 non-consecutive weeks at number one on Billboard's Country Albums chart as of mid-March, 2013. Red became Swift's first chart-topper in the UK, and also topped the album charts in Australia, Canada, Ireland and New Zealand. The album sold 1.89 million copies in its first three weeks, surpassing One Direction's Up All Night as the second biggest-selling album of the year in the US. As of January 2013, the album has sold over 4 million copies in the US and nearly 5.4 million copies worldwide.The album received commercial success outside the United States reaching top ten in United Kingdom, Philippines, Australia, Canada, Ireland, New Zealand, Taiwan, Belgium, Norway, , Denmark, Italy, Japan, Mexico, Spain, Germany, Portugal, Sweden, Switzerland and reaching top 30 in France and top 49 in Finland.

Background and release

On August 13, 2012, Swift gave a live webchat to over 72,500 viewers, in which she answered fan questions, previewed the lead single, "We Are Never Ever Getting Back Together", and announced her fourth album's title as Red, as well as its release date. Swift also revealed the meaning behind her album's title:

"All the different emotions that are written about on this album are all pretty much about the kind of tumultuous, crazy, insane, intense, semi-toxic relationships that I’ve experienced in the last two years. All those emotions — spanning from intense love, intense frustration, jealousy, confusion, all of that — in my mind, all those emotions are red. You know, there’s nothing in between. There’s nothing beige about any of those feelings."

During the live webchat, she also revealed that she wrote more than 30 songs for the album, which she included 16 of them for the album and expressed that really dysfunctional and toxic relationships can provide a lot of inspiration. Contrary to her previous completely self-written album Speak Now (2010), Swift enlisted the help of several of her favorite songwriters. In an interview with MTV News, the singer revealed that the album "is interesting because each song stands on its own. It's this patchwork quilt of different sounds and different emotions, and I don't think anything on the record sounds like ". She also previewed songs from the album on Good Morning America every Monday, beginning on September 24 until October 15. Swift performed on October 22 for the album's release, and the next day, she performed a live concert on the same show. According to the singer she had spent over two years with the recording process, writing and preparation for the album. Sarah Barlow shot the album's cover, which shows Swift's face, particularly her red lipstick. The standard and deluxe versions of the album were released on October 22, 2012 in Italy, New Zealand, the United States, among others. A karaoke version of the album was also released on February 5, 2013 on the iTunes Store, which includes the instrumental version from all tracks of its standard version.

Writing and lyrical content

Swift, after writing her previous commercially successful album "speak now" all alone wanted to do some collaborations on this record. swift wrote the album opener song "State of Grace" lone the song depicts the felling of falling in love in an epic way. it tells how you never see the person you're going to be in love with before you fall for them in first sight. title song "]" alone. the song lyrically compares the different emotions of love with different colours while loving person is considered red. "Treacherous" is a song that swift wrote with "Dan Wilson" . lyrically the song is about breaking all the boundaries in love and making love "Treacherous". "I Knew You Were Trouble" is the song that Taylor wrote with Max Martin and Shellback this hit song was wrote with the inspiration of falling for someone even knowing that the person is "trouble" and feeling shameful of this act.

The universally critical acclaimed song "All Too Well" was written by swift and her long time co writer Liz Rose. according to swift the song was hardest to write on the album. lyrically the song depicts the feeling of a person ho went to his ex's house and remembering everything they did in love "all too well". with "22" swift again collaborated with Martin and Shellback and produced new pop Taylor sound. the song is about enjoying life in the age of 22 and forget about the deadlines of life. "I Almost Do" is the song that swift wrote alone. the song is about the person ho keeps complaining about not calling them while it says that you almost call them but you're afraid of having another goodbye . the lead single "We Are Never Ever Getting Back Together" was again collboratin of swift mrtin and shellback . lyrically the song is bout the person who wants to rekindle their relationship but you are not going to be back again with them as they have broken your trust many times and you're fed up with it.

"Stay Stay Stay" was wrote by Taylor all alone and lyrically tells that feeling when after sweet fight you realize that person is best for you and you don't want them to leave you alone."The Last Time" is a song that swift wrote with "Gary Lightbody" (who also features in the song) and with "Jacknife Lee". the song is about the door scene that usually happens in a relationship . and asking them for the last time about every question they wanted to ask. "Holy Ground" is song that swift wrote all alone and depicts the feeling of watching your ex's face in a crowd and remembering everything including standing on a holy ground. "Sad Beautiful Tragic" is a song that swift wrote alone . this acclaimed song is a story of a girl who waits for her beloved at a railway station who does not appears .

"The Lucky One" is song that swift wrote. the song is a painful story of celebrity who've had it with the light and cameras and also shows the dark side of the so called "lime light" industries."Everything Has Changed" is written by swift and Ed Sheeran who also appears as a featured artist in the song. lyrically the song expresses the fresh feeling of falling in love ."Starlight" is a catchy love song written by swift. the song is about learning to dream impossible things in love. the acclaimed song "Begin Again"is song wrote by swift and lyrically is about going to that first date after a failed relationship and comparing both the persons.

in the Deluxe edition of the album 3 new song features. "The Moment I Knew" is an acclaimed song that swift wrote alone and is about the feeling that comes when the person you need the most doesn't show up in your special moments as in the song its the occasion of swift's birthday. "Come Back... Be Here" is a song that is wrote by swift with Dan Wilson and tells the sad feeling you have when the person you want to stay forever with leaves you alone and goes to another place. the last song of the record "Girl at Home" is peppy song wrote by swift that is about the feeling that when guy tries to cross his lines to swift and hence swift reminds him that he have a girl at home waiting for him and he should be loyal to her.

Reception

Critical response

Professional ratings

Aggregate scores
Source	Rating
Metacritic	77/100
Review scores
Source	Rating
Allmusic
The A.V. Club	B+
Robert Christgau	A−
Billboard	(positive)
Entertainment Weekly	B+
The Guardian
Los Angeles Times
Rolling Stone
Slant Magazine
Spin	8/10
Sputnikmusic	4/5

Red received mostly positive reviews from music critics. On Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 77 based on 22 reviews, indicating "generally favorable reviews." Melissa Maerz of Entertainment Weekly gave the album a (B+) and wrote that Red finds her singing about walking directly into traffic wading into quicksand and flirting with the kinds of jerks Kanye West might toast to" and closed the review saying that the album might be about flirting with danger." The Guardian was also very positive on the album, gave it four-stars-out-of-five and wrote: "Red was allegedly inspired by her experience of love and its fast-paced, crazy adventures, how she's had time to open her door to such a parade of lovers good and bad, God only knows." Jon Dolan from Rolling Stone found some influences on the album such as Joni Mitchell and U2, rated it three-and-half-stars out of five and said: "her self-discovery project is one of the best stories in pop. When she's really on, her songs are like tattoos." Billboard gave a very positive review to the album, called it "her most interesting full-length to date" and said that "Red puts Swift the artist front and center with big, beefy hooks that transcend her country roots for a genre-spanning record that reaches heights unseen since Shania Twain's Up!."

Stephen Thomas Erlewine from Allmusic stated that "Although she can still seem a little gangly in her lyrical details -- her relationship songs are too on the nose and she has an odd obsession about her perceived persecution by the cool kids -- these details hardly undermine the pristine pop confections surrounding them. If anything, these ungainly, awkward phrasings humanizes this mammoth pop monolith: she's constructed something so precise its success seems preordained, but underneath it all, Taylor is still twitchy, which makes Red not just catchy but compelling." Robert Christgau praised the album by saying that he likes the feisty ones, and complimented that "Begin Again" and "Stay Stay Stay" stay happy and hit as hard. Michael Gallucci of The A.V. Club said "Lyrically, it's the same path Swift has walked since her 2006 debut, just deeper and a little darker. But musically, it's bigger and bolder than anything she's ever done in the pop world." however saying "It's magnificent at times, but it's also complicated and sometimes unfocused". He dismissed the duets as boring, however, praising "State of Grace" and "All Too Well" as "occsionally fascinating work".

Spin positively said "Whatever it is, this music is full of adult pleasures, even if the most explicit image Swift offers is of an ex-boyfriend sniffing her scarf because it smells like her. On Red — the color of blood and lipstick and fire and Southern dirt and hearts and conservatism and tractors and communism and sin, this last a word whose charged valence here might discomfit know-it-alls who would never use it without scare quotes — Swift's too smart and tuneful to condescend to her contradictions. Or to yours." The Los Angeles Times praised the album by saying the "versatility is the album's most striking characteristic" and "By setting rural music alongside more 'urban' sounds of the moment, Swift is arguably just responding to a pop world in which country singles might please her base, but certainly doesn't expand it. But that's the cynic's view, and Swift on Red has little time for cynicism. Rather, she's striving for something much more grand and accomplished." Slant Magazine was critical, but said "While songs like "All Too Well" and "Treacherous" prove how adept Swift is at expressing genuine insights into complex relationship dynamics, there are also a handful of songs that lack her usual spark. Still, if Red is ultimately too uneven to be a truly great pop album, its highlights are career-best work for Swift, who now sounds like the pop star she was destined to be all along." Sputnikmusic was negative, saying that the album "tries to be everywhere all at once" and "as it stands for now though, Red is a mixed bag, and it's up to you to sort through the majority-holding bad in order to find the good".

Commercial performance

Red was a commercial success. In the United States, Red became the fastest-selling album in over a decade after selling 1,208,000 copies in its first week, and earned Swift her third number one album on the Billboard 200 and fifth top ten album. Red has the second highest first week sum by a female artist, only behind Britney Spears' Oops!... I Did It Again which opened with 1.3 million units. "Red" has the biggest sales week in 2012 which outsold the top 52 albums in the Billboard 200 during its debut week. Red has also the biggest one week sales for a country album beating Garth Brooks' Double Live which sold 1,085,000 copies in 1998. She is also the first female artist, first country artist, and fourth artist to achieve two or more albums with first week sales of more than a million. She is also the second artist, after the Backstreet Boys to see the sales increase from its first million-selling first-week to its second. Red sold 465,000 digital copies in its first week in the US, which is the second biggest after Lady Gaga's Born This Way, which sold more including around 400,000 which were sold at 99 cents by Amazon. She is also the third female country artist to notch three number one albums. It sold around 1.459 million copies worldwide in its first week of sales. In its second week on the Billboard 200, the album remained at number one and sold 344,000 copies (down 72%). In its third week the album remained at number one and sold 196,000 (down 43%) which brought its sales to 1.749 million copies during its first three weeks of release and was easily ranked third biggest selling album of 2012 behind Adele's 21 and One Direction's Up All Night. The album was dethroned by One Direction's Take Me Home on its fourth week and fell to number two spot selling 145,000. On its fifth week of release, the album stayed at number two (having been blocked by Rihanna's Unapologetic which sold 238,000 copies that time) selling 185,000 (up 25%) in its fifth week The album was steady at number two until its sixth week selling 136,000 copies., all the while maintaining the number two spot. On its seventh week, Red climbed back to number one on the Billboard 200 selling 167,000 and with that, Swift is now tied with Jay-Z and Whitney Houston for fourth most-weeks at number one on the Billboard 200 since Nielsen SoundScan began tracking in 1991. Swift held the Billboard 200 for its fifth non-consecutive weeks on its eighth week of release selling 208,000 copies and garnered the greatest gainer in that week. On it's ninth week the album reigned on top of the Billboard 200 for a sixth non-consecutive week at number one moving an additional 276,000 (up 32%), thus making Swift as the first artist since The Beatles way back in 1969 to log six or more weeks at number one with three consecutive studio albums. It follows Fearless (eleven weeks) and Speak Now (six weeks). Also, this is the third time that Swift has had the number one album in the last week before Christmas, which is traditionally the most competitive week of the year. She also achieved the feat with Fearless in 2008 and Speak Now in 2010. Since 1991, only one other artist has had the number one album in the last week before Christmas three times. Garth Brooks scored with The Hits in 1994, Sevens in 1997 and Double Live in 1998. Red spent its seventh non-consecutive week at number one in the sales week ending Dec. 30 2012, selling 241,000 (down 12%). This gave Swift a total of 24 weeks atop the Billboard 200 throughout her career, tying her with Adele as the woman with most weeks at No. 1 since SoundScan began powering the Billboard 200 in May, 1991. Red finished 2012 as the second biggest album despite being out for only two months, selling 3.11 million. It makes the fourth time she has an album ranked in the year's top three sellers. Taylor Swift was the only musician in any genre to earn a Triple Platinum certification in 2012, surpassing the massive milestone with her current studio album, ‘Red.’

Red also received commercial success outside the United States. In the United Kingdom, Swift garnered her first number one album with Red with sales of 61,000 copies on its opening week. In Canada, Red ranks Swift's third number one album as well selling 93,000 copies on its debut week and has easily crossed the Platinum certification in that country. With that sales, Red became the biggest one week sales in Canada since Michael Bublé's Christmas moved 107,000 copies last Christmas season of 2011 and the biggest first week sales since 2008. To date, Red has been certified triple platinum by Music Canada with shipments exceeding 240,000 copies. In Australia, the album debuted at number one and spent a total of three consecutive weeks at the top, becoming Swift's longest running number one album in Australia; Red has already been certified double platinum by the ARIA with shipments of 140,000 copies. In New Zealand, the album also became Swift's third number one album, and has been certified platinum by the RIANZ. Worldwide, Swift set a new worldwide iTunes record for highest ever first-week album sales with 566,000 copies sold digitally around the globe. The album has sold over 5.4 million copies worldwide.

Accolades

Red was included on many year-end best-of lists. The album appeared at the runner-up spot on Associated Press, Rolling Stone and Idolator, with the latter saying that "Red showcased abilities marvelously, in finely hewn details, the most varied production styles of her career and storytelling that remains as emotionally ass-whooping as any artist with her reach." Jon Caramanica of The New York Times also ranked Red number two on his top ten albums list, stating that " goes Day-Glo on the most unexpected moments of this album, her fourth and the first that stops pretending she’s anything but a pop megastar." MTV ranked Red number three, stating that "Swift takes tremendous strides towards becoming a genuine artist, the kind equally adept at penning heartbreakers." The album was appeared at number five on Billboard's top ten best albums of 2012, saying that "Red will likely be remembered for its sonic risks, with the pop of "We Are Never Ever Getting Back Together" and the dubstep wobbles of "I Knew You Were Trouble" pushing the country star out of her comfort zone." The Daily Beast writer Marlow Stern ranked the album at number seven, calling it "an uneven LP that nonetheless contains a diverse array of infectious tunes." while Glenn Gamboa of Newsday ranked the album number six, stating that Taylor "comes out as a full-fledged pop superstar." Red also ranked at number ten on both The Salt Lake Tribune and HitFix.

Promotion

Singles

The album's lead single, "We Are Never Ever Getting Back Together" was released on August 13 and has since became Swift's first number one single on the US Billboard Hot 100. The song's jump from its debut position number 72 to number one was the result of a massive digital demand on the song. With 623,000 downloads, the song placed second among all-time best week sales singles, behind Flo Rida's 2009 hit "Right Round." It stayed at number one for three non-consecutive weeks, being displaced twice at the top, first by "Flo Rida's "Whistle" and second by Maroon 5's "One More Night". The song stayed at the top ten for thirteen weeks and charted for a total of twenty-four weeks. In UK, it peaked at number four, giving her her first top ten hit since "Love Story" and the song became her first number one song in New Zealand. As of December 2012, "We Are Never Ever Getting Back Together" has sold more than three million downloads in US.

"Begin Again" was released to iTunes on September 25, 2012 as part of a countdown to the album release. A few hours later after it got an early release on iTunes, it’s shot to number one, thereby becoming the first single to dethrone Psy's "Gangnam Style" in a week. The song sold 299,000 digital copies in its first week of release and debuted at number seven on the US Billboard Hot 100 chart dated October 4, 2012. It was later announced that the track, would be serviced to country radio on October 1, 2012 as the second single from the album. The song became her seventeenth consecutive top ten hit in US Billboard Hot Country Songs, but also tied with "Fearless" as her lowest-charting single on the said chart although it reached number three on Billboard Country Airplay.

"I Knew You Were Trouble" was released as the second international single from Red on November 14, 2012 in UK. In the US, it was released on November 27, 2012 as the third single. The song debuted at number three on Billboard Hot 100 with 416,000 copies sold in its first week, Swift's second largest first week singles sales. It became Swift's fourteenth top ten hit and her eleventh song to debut inside the top ten. With sales of 416,000 from "I Knew You Were Trouble", Taylor Swift became the first artist in digital history to have two songs that debuted with sales of 400,000 or more copies. In its eleventh week, it sold a massive sum of 582,000 in the US, making it the fourth biggest digital sales week of all time. It caused the song to re-peak at number two on the Billboard Hot 100. "I Knew You Were Trouble" became a commercial success, selling over three million copies in the US and reaching number one on Billboard Hot 100 Airplay and Billboard Pop Songs, and also reached the top ten in ten countries.

"22" is set for release as the fourth single from Red. It was sent to Australian radio on February 4, 2013. It was released in the United States on March 12, 2013. The music video was released on YouTube on March 13, 2013. The song will be released in United Kingdom on April 1, 2013.

Promotional singles

During the four weeks preceding the release of Red, one track was released each week digitally on iTunes after a preview of it had been heard on Good Morning America. The first of the four promotional singles is "Begin Again", which was released digitally on iTunes on September 25, 2012. "Red" is the second promotional single off the album, and became available for download on October 2, 2012. "Red" debuted at number 6 on the Hot 100 with sales of 312,000. "I Knew You Were Trouble" is the third promotional single off the album, and became available for download on October 9, 2012. The fourth and final promotional single is "State of Grace", which became available for download on October 16, 2012. Each of them reached No. 1 on iTunes and the top 15 on the Billboard Hot 100, with "I Knew You Were Trouble" having the highest peak at No. 2 as Swift's 14th top 10 song. With sales of 416,000 from "I Knew You Were Trouble" Taylor Swift became the first artist in digital history to have two songs that debuted with sales of 400,000 or more copies.

Tour

Swift has announced details of the first leg of her Red Tour. From March to September 2013, she is set to play 58 dates across North America. Ed Sheeran is scheduled to appear as the opening act for all dates.

Track listing

Personnel

Credits adopted from Allmusic:

Technical and production

Charts and certifications

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