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| |'''Thailand Convention & Exhibition Facts''' | |||
| '''Full title:''' Thailand Convention & Exhibition Bureau | |||
| ⚫ | The |
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| '''Head office:''' ], ] | |||
| TCEB orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counseling services for worldwide MICE industry who prefer to have business events in Thailand. | |||
| '''Founded:''' Established in 2004 | |||
| Major Partners and industry members | |||
| ⚫ | Major Partners | ||
| '''Industry:''' Events Tourism | |||
| |} | |||
| ⚫ | The '''Thailand Convention and Exhibition Bureau''' (also known under the acronym '''TCEB''') is a public organization established by a ] with an objective to promote ] as a destination for international business meetings, incentives, conventions and exhibitions (acronym ]).<ref>{{cite news|last=Ballard|first=Sam|title=Thailand aims for Chinese MICE business|url=http://www.traveldailymedia.com/197143/thailand-aims-for-chinese-mice-business/|accessdate=25 September 2013|newspaper=Travel Daily Media|date=09 SEP 2013}}</ref> | ||
| ==History== | |||
| ⚫ | Establishment of TCEB was published in the ] on September 18, 2002.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (1st edition)|year=2003|publisher=Butterworth-Heinemann|isbn=0750657472|page=278|url=http://books.google.com/books?id=sDD8XGOWoJMC&pg=PA278&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CE8Q6AEwBg#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> TCEB became operational in 2004 and has been in operation since that point in time.<ref>{{cite web|title=TCEB launches 'Asean We Stand' project|url=http://www.nationmultimedia.com/business/TCEB-launches-Asean-We-Stand-project-30215292.html|publisher=The Nation (Thailand)|accessdate=25 September 2013}}</ref> | ||
| The ] established TCEB under the office of Prime Minister to be the flagship organization in charge of promoting, developing as well as regulating, coordinating and facilitating domestic and international MICE events held in Thailand. One of the Bureau’s roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage. | |||
| ==Vision & Mission Statement== | |||
| {{cquote|Thailand to become a globally recognized and preferred MICE destination in Asia}} | |||
| TCEB has identified following mission guidelines:<ref>{{cite web | url=http://www.tceb.or.th/about-us/know-us/vision-a-mission.html | title=Vision & Mission - TCEB | publisher=Thailand convention & exhibition bureau | accessdate=5 December 2013}}</ref> | |||
| * To augment Thailand’s MICE industry’s contribution to the Thai economy; and | |||
| * To develop the fundamentals and best practices of Thailand’s MICE industry in order to seriously compete in the international arena for MICE business. | |||
| TCEB has a strategic, 5-year master plan that targets and envisions the continued growth and development of creative and rewarding business events in Thailand. The main goals are to increase revenues and establish Thailand as Asia's business events hub by the year 2016. | |||
| ==Services & Campaigns== | |||
| TCEB acts as a promotion centre, orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counselling services. Some of the major service areas TCEB is involved in are<ref>{{cite web | url=http://www.tica.or.th/TCEB.php | title=TCEB services | publisher=Thailand incentive & convention bureau | accessdate=5 December 2013}}</ref>: | |||
| * '''Meetings & Incentives Services''': The Meetings & Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel within Thailand. | |||
| * '''Convention Services''': Assist international associations organize conventions in Thailand. | |||
| * '''Exhibition Services''': Help in establishing exhibition events by | |||
| ⚫ | In 2011 TCEB launched a campaign entitled ''The Next Best Shows''. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (3rd Edition)|year=2013|publisher=Routledge|isbn=041552668X|page=126|url=http://books.google.com/books?id=rycsBL3PfRgC&pg=PA126&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CEoQ6AEwBQ#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> | ||
| ⚫ | In 2013 TCEB launched THAILAND CONNECT<ref>{{cite news|title=TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism|url=http://www.travelbizmonitor.com/tceb-launches-thailand-connect-campaign-to-boost-mice-tourism-21998|newspaper=Travel Monitor Biz}}</ref> campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP | ||
| ==Thailand Convention & Exhibition Bureau Major Partners and industry bodies== | |||
| ⚫ | ===Major Partners=== | ||
| * The Tourism Authority of Thailand (TAT) | * The Tourism Authority of Thailand (TAT) | ||
| * Thai Airways International (TG) | * ] | ||
| * Tourism Council of Thailand (TCT | * Tourism Council of Thailand (TCT | ||
| * Trade Exhibition Association (Thai) (TEA) | * Trade Exhibition Association (Thai) (TEA) | ||
| * Thailand Incentive & Convention Association (TICA) | * Thailand Incentive & Convention Association (TICA) | ||
| * Thai Hotels Association (THA) |
* Thai Hotels Association (THA) | ||
| * Star Alliance |
* Star Alliance | ||
| Industry Members | ===Industry Members=== | ||
| * The Asian Association of Convention and Visitor Bureaus | * The Asian Association of Convention and Visitor Bureaus | ||
| * International Association of Exhibitions and Events | * International Association of Exhibitions and Events | ||
| Line 21: | Line 53: | ||
| * The Global Association of the Exhibition Industry | * The Global Association of the Exhibition Industry | ||
| * Union of International Associations | * Union of International Associations | ||
| ⚫ | In 2011 TCEB launched a campaign entitled ''The Next Best Shows''. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (3rd Edition)|year=2013|publisher=Routledge|isbn=041552668X|page=126|url=http://books.google.com/books?id=rycsBL3PfRgC&pg=PA126&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CEoQ6AEwBQ#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> | ||
| ⚫ | In 2013 TCEB launched THAILAND CONNECT<ref>{{cite news|title=TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism|url=http://www.travelbizmonitor.com/tceb-launches-thailand-connect-campaign-to-boost-mice-tourism-21998|newspaper=Travel Monitor Biz}}</ref> campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP | ||
| ==References== | ==References== | ||
Revision as of 05:33, 6 December 2013
| Thailand Convention & Exhibition Facts
Full title: Thailand Convention & Exhibition Bureau Head office: Bangkok, Thailand Founded: Established in 2004 Industry: Events Tourism |
The Thailand Convention and Exhibition Bureau (also known under the acronym TCEB) is a public organization established by a Royal Decree with an objective to promote Thailand as a destination for international business meetings, incentives, conventions and exhibitions (acronym MICE).
History
Establishment of TCEB was published in the Royal Gazette on September 18, 2002. TCEB became operational in 2004 and has been in operation since that point in time. The Royal Thai Government established TCEB under the office of Prime Minister to be the flagship organization in charge of promoting, developing as well as regulating, coordinating and facilitating domestic and international MICE events held in Thailand. One of the Bureau’s roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage.
Vision & Mission Statement
Thailand to become a globally recognized and preferred MICE destination in Asia
TCEB has identified following mission guidelines:
- To augment Thailand’s MICE industry’s contribution to the Thai economy; and
- To develop the fundamentals and best practices of Thailand’s MICE industry in order to seriously compete in the international arena for MICE business.
TCEB has a strategic, 5-year master plan that targets and envisions the continued growth and development of creative and rewarding business events in Thailand. The main goals are to increase revenues and establish Thailand as Asia's business events hub by the year 2016.
Services & Campaigns
TCEB acts as a promotion centre, orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counselling services. Some of the major service areas TCEB is involved in are:
- Meetings & Incentives Services: The Meetings & Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel within Thailand.
- Convention Services: Assist international associations organize conventions in Thailand.
- Exhibition Services: Help in establishing exhibition events by
In 2011 TCEB launched a campaign entitled The Next Best Shows. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.
In 2013 TCEB launched THAILAND CONNECT campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP
Thailand Convention & Exhibition Bureau Major Partners and industry bodies
Major Partners
- The Tourism Authority of Thailand (TAT)
- Thai Airways International (TG)
- Tourism Council of Thailand (TCT
- Trade Exhibition Association (Thai) (TEA)
- Thailand Incentive & Convention Association (TICA)
- Thai Hotels Association (THA)
- Star Alliance
Industry Members
- The Asian Association of Convention and Visitor Bureaus
- International Association of Exhibitions and Events
- International Congress & Convention Association
- The Global Association of the Exhibition Industry
- Union of International Associations
References
- Ballard, Sam (09 SEP 2013). "Thailand aims for Chinese MICE business". Travel Daily Media. Retrieved 25 September 2013.
{{cite news}}: Check date values in:|date=(help) - Rogers, Tony (2003). Conferences and Conventions (1st edition). Butterworth-Heinemann. p. 278. ISBN 0750657472.
- "TCEB launches 'Asean We Stand' project". The Nation (Thailand). Retrieved 25 September 2013.
- "Vision & Mission - TCEB". Thailand convention & exhibition bureau. Retrieved 5 December 2013.
- "TCEB services". Thailand incentive & convention bureau. Retrieved 5 December 2013.
- Rogers, Tony (2013). Conferences and Conventions (3rd Edition). Routledge. p. 126. ISBN 041552668X.
- "TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism". Travel Monitor Biz.