| Revision as of 12:37, 19 February 2015 editSwapnilonline (talk | contribs)29 editsNo edit summary← Previous edit | Revision as of 12:47, 19 February 2015 edit undoSwapnilonline (talk | contribs)29 editsNo edit summaryNext edit → | ||
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| current_members = ],<br>Amit Golani,<br>Biswapati Sarkar,<br>Nidhi Bisht | ||
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| ''The Viral Fever (TVF Media Labs) was started in 2010, by Arunabh, as a hub of innovation in Audio-Visual Solutions with the philosophy of “Lights…Camera…Experiment!!” and a vision to create progressive content in India. | ''] (TVF Media Labs) was started in 2010, by Arunabh, as a hub of innovation in Audio-Visual Solutions with the philosophy of “Lights…Camera…Experiment!!” and a vision to create progressive content in India. | ||
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| Unlike popular belief, TVF Media Labs’ (www.tvfmedialabs.com) started as a production house for creating branded content and not as a Youtube Network. In the first two years, it used to engage in Branded Content & Production services for clients like Colgate, Aviva, Johnson & Johnson, Nicorette, Times Music etc. and managed to become a niche & credible Company for Agencies & Brands. It also created one of India’s first Branded Web Series’ for Colgate Plax. Soon TVF started creating bigger Audio-Visual Solutions for more prestigious clients. This is when Arunabh felt the need to experiment with TV shows. It all came from a single Insight that most youngsters had nothing to watch on contemporary Indian Television. | Unlike popular belief, TVF Media Labs’ (www.tvfmedialabs.com) started as a production house for creating branded content and not as a Youtube Network. In the first two years, it used to engage in Branded Content & Production services for clients like Colgate, Aviva, Johnson & Johnson, Nicorette, Times Music etc. and managed to become a niche & credible Company for Agencies & Brands. It also created one of India’s first Branded Web Series’ for Colgate Plax. Soon TVF started creating bigger Audio-Visual Solutions for more prestigious clients. This is when Arunabh felt the need to experiment with TV shows. It all came from a single Insight that most youngsters had nothing to watch on contemporary Indian Television. | ||
Revision as of 12:47, 19 February 2015
| The Viral Fever | |
|---|---|
 | |
| Pseudonym | TVF |
| Medium | English |
| Nationality |  India |
| Years active | 2010 - present |
| Genres | Satirical, Spoof, comedy |
| Members | Arunabh Kumar, Amit Golani, Biswapati Sarkar, Nidhi Bisht |
| Website | theviralfever |
The Viral Fever (TVF Media Labs) was started in 2010, by Arunabh, as a hub of innovation in Audio-Visual Solutions with the philosophy of “Lights…Camera…Experiment!!” and a vision to create progressive content in India.
Unlike popular belief, TVF Media Labs’ (www.tvfmedialabs.com) started as a production house for creating branded content and not as a Youtube Network. In the first two years, it used to engage in Branded Content & Production services for clients like Colgate, Aviva, Johnson & Johnson, Nicorette, Times Music etc. and managed to become a niche & credible Company for Agencies & Brands. It also created one of India’s first Branded Web Series’ for Colgate Plax. Soon TVF started creating bigger Audio-Visual Solutions for more prestigious clients. This is when Arunabh felt the need to experiment with TV shows. It all came from a single Insight that most youngsters had nothing to watch on contemporary Indian Television.
After pitching his own kind of TV Shows on some popular TV channels, which were all rejected, he decided to start a Youth Entertainment Network for progressive content, under the parent company ‘TVF Media Labs’. Online viewing, YouTube ecosystem, a plethora of internet connected devices, and the vision that the Indian Youth will opt for Internet/Mobile over TV Sets, made him choose the Digital Media as the platform for this. TVF launched its Online Entertainment Network in Feb 2012, complete with a website (theviralfever.com) & Social Network touch points, after 12 months of meticulous planning & research.
Now, TVF-ONE (or TVF Online Network for Entertainment) has become the BIGGEST entity under the TVF Umbrella and is one of the most premium Brands in the country today for Youth Entertainment & Content.
TVF-ONE has gone on to create numerous milestones and is responsible for spearheading the Online Content Evolution in India. It has created some of the most popular Content Properties like - Rowdies, Chai Sutta Chronicles, Gana Wala Song, Barely Speaking With Arnub etc. led by few flagship Brands like QTIYAPA & Recycle Bin.
TVF-ONE recently launched a new genre of Programming called TVF-DRAMA and created a Branded Show ‘Permanent Roommates’ which went on to become World’s 2nd Most Viewed Web Series on Youtube and globally the most successful BRANDED Web Series.
After leading innovation in Humour, TVF-ONE currently creates Original Programming / Content under three different Genre - Drama, Comedy & Non-Fiction across its Network. TVF-ONE has spearheaded the progress of Online Brand Integrated Shows and worked with clients like Airtel, Flipkart, Kingfisher, CommonFloor, P&G, etc.
TVF Group has become the company of ‘Firsts’, right from giving India’s 1st Original Viral Video on Youtube, being the 1st to pioneer online content for Movie Promotion, to being the only Youtube Network to represent India on a global FanFest in Singapore, and now to creating India’s 1st Branded Web Series which created a global record.
TVF Media Labs, the parent company, has maintained its expertise in Branded Content Strategies and has created some of the most unique Case Studies for Marketeers in India. It has started more divisions lately. ‘TVF-LIVE’ organises one of India’s most Popular Live Comedy Show across Colleges In India. ‘TVF-TUBE’ is into TV Show Creation & Production and recently created a TV show for TV Channel ‘UTV-Bindass’ .
'The Viral Fever' has been hailed as India's most Progressive Content Company by traditional media along with some of the best & biggest minds in M&E Industry, like Anurag kashyap, Vidhu Vinod Chopra, Vikramaditya Motwane, Vishal Dadlani, Shekhar Kapoor, Farah Khan, and even Super Stars like SRK have made an appearance on TVF Shows.
Arunabh, also known as "TheQtiyapaGuy" has become synonymous with New Age Content for youth and is hailed by Media as an expert and a driver of revolution in Online Content Creation & Dissemination. TVF Group aims to be the India’s answer to Disney, at a global level and make Brand ’The Viral Fever’, a global thought leader, at the cusp of Creativity, Content & Technology.
TVF(The Viral Fever)Group is owned and operated by its parent company “TVF Media Labs Pvt. Ltd.” and has 5 divisions under it, namely:- -TVF Branded Entertainment -TVF LIVE -TVF Production Labs, -TVF TV Production. & TVF-ONE(Online Network for Experiences)
- TVF-ONE is a separate entity, with offices in Mumbai and Delhi and is a subsidiary company of the parent company ‘TVF Media Labs Pvt. Ltd.”