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Revision as of 21:17, 29 August 2006 by 38.117.172.132 (talk)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)TBWA\ is an Advertising agency. It was founded in 1970 in Paris, France, as a merger between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. They have since begin part of Omnicom Group.
TBWA provides relationship marketing and branding services through its TEQUILA subsidiary. The firm has about 240 offices in 75 countries; in the US, TBWA operates through TBWA\Chiat\Day, with offices in Los Angeles, New York, San Francisco, and Toronto. The agency is a unit of holding company Omnicom Group.
Creatively speaking, the agency has become one of the most renowned agencies in the world, winning copious quantities of awards and becoming one of the most sought-after destinations for copywriters and art directors.
TBWA\Paris is right now the most awarded office in the TBWA group, being four times in a row the best agency at Cannes festival, the most important advertising festival in the world.
Some customers
- Absolut Vodka
- adidas
- Apple Computer
- PlayStation
- Nissan.
- They were also responsible for fcuk.
External links
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