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Bear Naked is a natural and organic food company that was founded in 2002. In under 5 years, Bear Naked became one of the fastest growing food companies in the United States. By the time the Company was sold to Kashi, a subsidiary of Kellogg's, Bear Naked had gained control of 18% of the granola market in the United States. The acquisition price of Bear Naked was not disclosed directly, although Kellogg's reported that it acquired Bear Naked and Gardenburger for a combined price of $122 million.
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References
1. http://www.battlecreekenquirer.com/apps/pbcs.dll/article?AID=/20071109/NEWS01/711090324/1002/NEWS01 "Kellogg adds 2 new brands"