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Aarong (Template:Lang-bn) is the handicraft-marketing arm of BRAC, the largest NGO in Bangladesh. In the Bengali language, "Aarong" means a village fair. Aarong is an outlet for craftsmen from various trades to sell their traditional handicraft. Aarong began in 1978 and currently supports over 37,000 Bangladeshi artisans of whom 85 percent are women. Aarong's mission is to help sustains rural craftsmanship and find a wider market for their products nationally and internationally.
Aarong products include pottery, crafts on brass, natural fibers, wood, leather, woven cloth and silk products, jewelry and a wide variety of candles. The store specialties are Nakshi Kantha (an icon Bangladeshi craft product with artistic stitch work on cloth is done by village women) and Jamdani sarees.