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| Company type | Public |
|---|---|
| Industry | Electronic systems, components: consumer, professional, communication, information-related, semiconductor |
| Founded | 1990 |
| Headquarters | Hermosillo, Mexico Mexico City, Mexico |
| Website | www |
Lanix is a Mexican electronics manufacturing company based in Hermosillo, Sonora, Mexico. It is Mexico's largest maker of electronics and consumer electronics, making computers and smartphones. It won an Intel award for best integration of Intel technology into a mobile phone in 2011
Many consumer electronics are made in Mexico, mostly for foreign companies. Lanix sells products under its own name, and is also an original equipment manufacturer (OEM), making products that are bought by other companies and sold under the purchasing company's brand name. Lanix is also an international original design manufacturer (ODM), a company which designs and builds a product on behalf of another company.
History
In 1990, Lanix began making semiconductors, and light-emitting diodes (LED). By 1994, it had moved to more advanced systems such as designing and producing computers and memory systems. In 1995, Lanix released its first computer, named PC 286, which was sold in Mexico and was the first personal computer made in large numbers by a domestic firm that saw widespread sales.
Since 2005, the firm has seen sustained growth. It is the largest Mexican-owned electronics manufacturer and has a significant domestic market share. The company also has a presence in Latin American markets, and it is a rival of Brazil's Positivo Informatica for the third-largest share of this region's consumer electronics market. Lanix has announced plans to enter the global market by 2012, and an ambitious plan to gain a 40% market share in the quickly growing Latin American consumer electronics market by 2014. All Lanix products and components are assembled in Mexico and Chile. In March 2011, Lanix began offering a system where buyers can custom build their own computer from the bottom up, choosing different types of chipsets, memory systems and other components from Lanix and other firms.
Products
Lanix has a wide product line that includes many items found in households throughout the world.
Electronic hardware
As of 2010, Lanix makes LED & LCD, televisions, semiconductors, DRAM, SDRAM, flash memory systems, hard disk drives, organic light-emitting diode (OLED) displays, desktop computers, tablet computers, netbooks, laptop computers, smartphones, DVD and Blu-ray Disc drives, servers and wireless routing systems. While Lanix produces a full range of desktops and other electronic devices, it specializes in ultra high end desktop computers. It makes the Lanix Titan Magnum Extreme, the most powerful production Windows desktop in the world.
Smartphones
In 2007, Lanix announced a newly formed branch of the firm, Lanix Mobile. This division specializes in developing smartphones and other mobile electronic hardware. Lanix has revealed a series of new smartphones including the Lanix Kip which is for the Latin American, Chinese and developing markets as a competitor for mid level, full featured smartphones from the likes of Sony, Samsung, Nokia, ZTE, and Huawei. In 2010, Lanix revealed a new smartphone called the Ilium running Android operating system. Lanix is one of only Two Mexican electronics companies make Android the other being Zonda Telecom.
Tablet PC
In 2010, Lanix also announced a new generation of Tablet PCs with the unveiling of the Lanix W-10 tablet computer running on a full version of Windows 7. It is planned on being marketed and priced aggressively, especially in China and Latin American where Lanix is attempting to gain a long term foothold by offering high end products to a consumer class that normally could afford only lower end products. The W10 will initially be released in two versions: one for release by the Mexican cell phone company Telcel, with Android and 2 GB of RAM and 32 GB memory, and one that is carrier neutral with Windows 7 and 2 GB of RAM and 64 GB of memory. Both versions feature removable DDR3 RAM memory and solid state drives which can be easily upgraded to store much more memory.
OEM activities
In 2006, Lanix started building electronics in Mexico on behalf of Sony using the firm's own components. Lanix is very secretive about its OEM activities to keep its clients' designs and data secure.
Mexican government contracts
Lanix has won several contracts to provide electronics to the Mexican Federal Police, Mexican Army, Mexican Navy Satmex, and the Mexican space agency, AEXA and many government entities in Mexico. In 2010 it also won a contract from the Mexican secretary of education to supply schools with computers.
References
- http://www.youtube.com/watch?v=G7jO_tQ2lbU
- "Historia Lanix". Retrieved 25 April 2011.
- "Lanix". Retrieved 25 April 2011.
- "Configurador de equipos Lanix". Retrieved 25 April 2011.
- Gilberto (3 September 2010). "Nueva Lanix Titan Magnum Extreme con Procesador Intel Core i7 980x Extreme Edition". SPK.LA.
- Gilberto (3 September 2010). "Una tablet y un smarphone, las dos sorpresas que tiene Lanix para esta navidad". SPK.LA.
- http://www.youtube.com/watch?v=ARLB_Ir-cH8
- http://www.youtube.com/watch?v=cXAOFiOnbmY
- "Video de Tablet/Slate Lanix en el Intel Editors Day (mejores specs que el iPAD! y es mexicana!)". TecnoManiatico. Retrieved 25 April 2011.
- Gilberto (8 October 2010). "La Tablet W10 de Lanix en video". SPK.LA.
- Gilberto (7 October 2010). "Detalles de la tablet de Lanix, la W10". SPK.LA.
- http://www.lanix.com/Portal/pageselements.aspx?page=24&idElement=26
- "Entrega Osuna Millán computadoras portátiles a maestros de educación básica". El Observador Diario. Estrategias y Comunicación. 8 April 2011.
External links
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