Misplaced Pages

Adform

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Danish digital advertising technology company
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Misplaced Pages's content policies, particularly neutral point of view. Please discuss further on the talk page. (May 2018) (Learn how and when to remove this message)
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (May 2018) (Learn how and when to remove this message)
(Learn how and when to remove this message)
Adform
Founded2002
HeadquartersCopenhagen, Denmark
Area servedWorldwide
Founder(s)Gustav Mellentin, Jakob Bak, Stefan Juricic
CEOTroels P. Jensen
IndustryOnline Advertising
Digital Marketing
Ad serving
Software as a Service
Display advertising
Employees650+ (2022)
URLhttps://adform.com

Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices. The company claims to provide technologies for each stage of the digital advertising process.

Product lines

  • When Adform launched in 2003 they were focused on providing ad serving which was supplemented by planning in 2005.
  • In 2019 Adform re-branded its Advertiser Edge and Publisher Edge offerings as the Integrated Advertising Platform and the Integrated Advertising Platform for Publishers.
  • In 2020 Adform launched an update to its user experience and underlying technology called Adform FLOW which was the winner of the Red Dot Design ward for the Communication Design Category and a 2022 iF Design Award.

Markets

Adform has offices in 28 countries.

Company Affairs

The company was the first pan-European DSP. A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015. In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time. In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount. In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.

References

  1. "Magic Quadrant for Ad Tech". Gartner. Retrieved 2019-11-01.
  2. "Magic Quadrant for Ad Tech". Gartner. Retrieved 2022-05-23.
  3. "Thought Leadership". site.adform.com. Retrieved 2019-11-01.
  4. "The Red Dot Design Awards announces Adform FLOW as winner of Communication Design Category 2021". Campaign Middle East. 2021-09-05. Retrieved 2022-05-23.
  5. "Adform's ID Fusion Platform Wins Drum Award For Bringing Order to the Identity Ecosystem". site.adform.com. Retrieved 2022-05-23.
  6. "Adform - Global Offices". adform.com.
  7. Ad Tech Daily (22 November 2011). "Adform Revolutionizes European Display Advertising by Launching the First Pan-European Demand Side Platform". Ad Tech Daily.
  8. "Adform New Funding". ExchangeWire.com.
  9. "150 mil. DKK in funding". Borsen.dk. 2 December 2015.
  10. A/S, Adform (2018-12-04). "Adform postpones its Initial Public Offering". GlobeNewswire News Room. Retrieved 2019-07-13.
  11. "Adform Receives Strategic Investment from GRO Capital". site.adform.com. Retrieved 2019-07-13.
  12. "Adform Welcomes New CEO".
Categories: