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Alok Kumar Rai (born 20 January 1976) is a professor of marketing at the Banaras Hindu University, India. Currently, he is the 40th vice-chancellor of the University of Lucknow. He is one of the youngest Vice-chancellors of the University of Lucknow.

Education and career

Rai is a B.Sc. graduate of Allahabad University, MBA from the Banaras Hindu University, and PhD from VBS Purvanchal University.

Alok Kumar Rai is a full-time professor of Institute of Management Studies, Banaras Hindu University. Currently, he is on appointment as the vice-chancellor of University of Lucknow. He has also held additional charge vice-chancellor of Sampurnanand Sanskrit Vishwavidyalaya and Bhimrao Ambedkar University, Agra.

On 30 December 2022, Rai was given a second term of three years as the vice-chancellor of Lucknow University.

In February 2023, he was given the additional charge as the vice chancellor of APJ Abdul Kalam Technical University (AKTU), Lucknow.

Publications

Rai has published several famous textbooks, some of which are:

• Kumar Rai, Alok (2017). Customer Loyalty: Concept, Context and Character. McGraw Hill. ISBN 9789332902718.
• Kumar Rai, Alok (2012). Customer Relationship Management: Concepts and Cases (2nd ed.). Prentice Hall India Learning Private Limited. ISBN 9788120346956.

Research

• Rai on GoogleScholar

References

1. "BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University". Hindustan Times. 28 December 2019. Retrieved 9 September 2022.
2. "Official Website of Governor's Secretariat, Raj Bhavan Lucknow Uttar Pradesh, India. / Universities / Vice- Chancellors of Universities". upgovernor.gov.in. Retrieved 9 September 2022.
3. "BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University". Hindustan Times. 28 December 2019. Retrieved 11 September 2022.
4. "Dr Alok Kumar Rai | Banaras Hindu University, Varanasi - Academia.edu". bhu-in.academia.edu. Retrieved 9 September 2022.
5. "Core Faculty Dr. Alok Kr. Rai". www.bhu.ac.in. Archived from the original on 31 July 2013. Retrieved 9 September 2022.
6. "University of Lucknow / Vice Chancellor". www.lkouniv.ac.in. Retrieved 9 September 2022.
7. "Lucknow: Professor Alok Kumar Rai given additional charge as vice-chancellor of Sampurnanand Sanskrit University". The Times of India. 21 May 2021. Retrieved 9 September 2022.
8. "Prof Rai gets second term as Lucknow University vice-chancellor". Hindustan Times. 30 December 2022. Retrieved 31 December 2022.
9. "अनुशासनहीनता के आरोप में एकेटीयू के कुलपति प्रो. पीके मिश्रा हटाए गए, लखनऊ विश्वविद्यालय के प्रो आलोक राय को मिला चार्ज". Hindustan (in Hindi). Retrieved 8 February 2023.

• Living people
• 1976 births
• Academic staff of Banaras Hindu University
• People from Ghazipur
• Academic staff of the University of Lucknow
• University of Allahabad alumni
• Banaras Hindu University alumni