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Anine Bing Corp

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Anine Bing
Company typePrivate
HeadquartersLos Angeles, California
Key peopleAnine Bing, Founder and Nikolai Nielsen
ProductsClothing, Footwear, Accessories, Fragrance
Number of employees251
Websitewww.aninebing.com

Anine Bing Corp is a women's fashion brand based out of Los Angeles, California. The founder, Anine Bing, is a blogger as well as a former model and singer. Anine Bing was launched in 2012 with its headquarters in downtown Los Angeles.

History

ANINE BING was founded in 2012 after its creator model, singer, and fashion blogger Anine Bing decided to sell some of her old clothes online. The clothes sold out in one hour. Seeing this demand propelled Bing decided to start her own fashion line. Along with her husband Nicolai Nielsen, who had 20 years experience working in fashion production, the couple went to Turkey with 20 pairs of jeans and couple of vintage pieces as examples of what they wanted to produce. Since Bing had no formal design design experience, she used the pieces to bring her visions to life. Bing posted her collection on Shopify. With Bing’s loyal blog readers and Instagram followers, the clothes started selling quickly. In the first month, they sold $50,000 worth of items and when they exceeded $100,000 by the second month. The brand’s first hire was Annika Meller who currently acts as Chief Strategy Officer. One year after their launch the company moved out Nielsen and Bing’s garage and into a downtown Los Angeles office, in which the company still resides.

By 2015, the brand opened its first flagship store in New York’s West Village and shortly thereafter a second location in Los Angeles.

2018 proved to be a pivotal year for the company as they expanded both their offices and their brick and mortar locations. Paul Courell joined as Chief Financial Officer and Jacob Rokeach as VP of eCommerce and Growth. With a $15 million investment from venture capital firms Index Ventures, Greycroft Partners and Felix Capital, the brand opened its first British location in West London.

Following this success, ANINE BING launched a unisex children’s line called BING KIDS. Working with the constraints of a post-COVID world, Bing decided to create an athleisure line called ANINE BING SPORT which launched in 2021. Marking their tenth anniversary, the brand ventured into cosmetics developing their first fragrance, Savage Rose.

In 2024, the company opened offices in Paris with the newly appointed Julie Bourgeois as first global president. There are 21 stores worldwide.

Collaborations

In 2020, Anine Bing teamed up with supermodel Helena Christensen to create Anine Bing x Helena Christensen, a limited edition capsule collection.

In 2024, Anine Bing joined forces with Reebok for a 90s-inspired athleisure capsule collection called Anine Bing x Reebok. . Additionally, Anine Bing collaborated with Ole Henriksen to develop the first-ever glitter formula shade of Pout Preserve Peptide Lip Treatment.

Leadership

The Chief Executive Officer is Nico Bing (formerly Nicolai Nielsen). When Nico was 17, he started his brand in Denmark called Catwalk Scum, a vintage streetwear brand. Nico owned and operated the business for over a decade expanding throughout Demark before selling it in the late 2000s.

The Chief Creative Officer is model, singer, and blogger Anine Bing.

Advertising and Marketing

The brand hired supermodel Kate Moss to be the face of their Fall 2024 Campaign. The campaign was shot by Chris Colls.

Philanthropy

In 2020, the company launched a limited edition sweatshirt to benefit the nonprofit organization, Every Mother Counts. In conjunction with Women's History Month, Breast Cancer Research Foundation teamed up with Anine Bing. In 2021, Anine Bing partnered with Dress for Success for Women's History Month. The company donated one hour of pay for all of their staff internationally.

References

  1. "Power Couple: How Anine and Nico created global fashion phenomenon". Index Ventures. Retrieved 11 January 2025.
  2. "Travel: Hotels, Vacation Spots, Reviews, and Tips". Archived from the original on 2016-09-30. Retrieved 2025-01-03.
  3. "Exclusive: Meet the Designer & Blogger Everyone is Talking About | WhoWhatWear". Archived from the original on April 21, 2017. Retrieved October 8, 2015.
  4. "Jag hade ångest och kände mig vilsen". resume.se.
  5. "Designer Anine Bing is your next Scandi-Instagram-girl-crush". Vogue.com.au. 28 May 2015. Archived from the original on 10 March 2016. Retrieved 3 January 2025.
  6. Harris. "Q&A: Model-turned-designer Anine Bingâ s sleek and chic designs arrive at pop-up shop in Vancouver". www.vancouversun.com.
  7. "Anine Bing New York | Style Calling". Archived from the original on March 4, 2016. Retrieved July 31, 2023.
  8. DIRVANAUSKAS, Gabriele (18 June 2020). "Anine Bing: Model, blogger, designer". Draper's. Retrieved 6 January 2025.
  9. Clark, Lucie (29 November 2019). "tyle secrets from Danish influencer-turned-designer, Anine Bing". Vogue Australia. Retrieved 6 January 2025.
  10. "Power Couple: How Anine and Nico Bing Created a Global Fashion Phenomenon". Index Ventures. Retrieved 6 January 2025.
  11. "Power Couple: How Anine and Nico Bing Created a Global Fashion Phenomenon". Index Ventures. Retrieved 6 January 2025.
  12. "Annika Meller". LinkedIn.
  13. Eldor, Karin. "From Garage Launch To Global Sensation: How Anine Bing Became A Fashion Powerhouse". Forbes. Retrieved 6 January 2025.
  14. Chikhoune, Roma (6 December 2022). "ip, Invests in Retail as Brand Expands". Women's Wear Daily. Retrieved 6 January 2025.
  15. "Index Ventures". Index Ventures.
  16. Santamaria, Barbara. "Anine Bing eyes first UK store following $15m investment". FashionNetwork. Retrieved 6 January 2025.
  17. Tuschman, Sari Ann (5 April 2018). "L.A. designer Anine Bing tackles a new fashion category with the debut of her Bing Kids collection". LA Times. Retrieved 6 January 2025.
  18. Chikhoune, Ryma (12 January 2021). "Anine Bing Launches Anine Bing Sport". Women's Wear Daily. Retrieved 6 January 2025.
  19. "Anine Bing Hosts a Dinner Party at Her Los Feliz Home to Celebrate the Launch of Her New Fragrance". Vogue. 24 August 2017. Retrieved 6 January 2025.
  20. Chikhoune, Ryma (3 June 2024). "EXCLUSIVE: Julie Bourgeois Named Anine Bing's First Global President". Women's Wear Daily. Retrieved 6 January 2025.
  21. Hyland, Veronique (19 December 2023). "Anine Bing Built a Hit Fashion Brand in Her Garage". Elle Magazine. Retrieved 6 January 2025.
  22. Lancaster, Kate. "HELENA CHRISTENSEN TEAMS UP WITH ANINE BING FOR CAPSULE COLLECTION". Grazia. Reworld Media. Retrieved 11 January 2025.
  23. "Helena Christensen collaborates with Anine Bing on clothing collection". Harpers Bazaar. 17 November 2020. Retrieved 11 January 2025.
  24. Jackson, Clementina (9 April 2024). "Anine Bing collaborates with Reebok on an elevated sportswear collection". Women's Health Magazine UK. Retrieved 6 January 2025.
  25. SEGAL, LINDY (4 January 2024). "Anine Bing on Her Work Uniform and the Book Every Creative Needs to Read". Glamour Magazine. Retrieved 6 January 2025.
  26. Rahbek, Søren (20 January 2011). "Advokat på bar bund i konkurssag". Vejle Amts Folkeblad. Retrieved 11 January 2025.
  27. "CATWALK SCUM ApS meldes under konkurs". Lasso. Retrieved 11 January 2025.
  28. "Our Story". AnineBing.com. Retrieved 11 January 2025.
  29. Belgum, Deborah (5 September 2023). "Kate Moss to Be the Face of the Fall Brand Campaign for Anine Bing". WWD. Retrieved 12 January 2025.
  30. "ANINE BING Fall 2024". Models.com. Retrieved 12 January 2025.
  31. Wightman-Stone, Danielle (19 May 2020). "Anine Bing launches women's empowerment campaign". Fashion United. Retrieved 11 January 2025.
  32. "Women-Led Brands Helping Fund Breast Cancer Research". BCRF. 6 March 2020. Retrieved 11 January 2025.
  33. "ANINE BING x Dress for Success - International Women's Day". Alicia Nilsson. 28 December 2022. Retrieved 11 January 2025.

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