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The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green.

The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.

Members

The following organisations are members of the BPC (founding members in bold):

• BMG Research
• Bradshaw Advisory
• Censuswide
• Deltapoll
• Electoral Calculus
• Find Out Now
• Focaldata
• Forefront Market Research
• Hanbury Strategy
• Harris Interactive
• Ipsos MORI
• J.L. Partners
• LucidTalk
• Obsurvant
• Omnisis
• Opinium
• ORB International
• Panelbase
• People Polling
• Portland Communications
• Prolific
• Public First
• Redfield & Wilton Strategies
• SavantaComRes
• Sky Data
• Stack Data Strategy
• Survation
• Techne
• Verian (formerly Kantar Public and TNS BMRB)
• WA Communications
• Walnut Unlimited (formerly ICM Unlimited)
• Yonder Consulting
• YouGov

NOP (now known as GfK) was a founding member, but is no longer a member as of 2018.

See also

• Evaluation
• Quantitative research
• Psephology
• Social research
• Statistics
• Statistical survey
• Voodoo poll
• Elections in the United Kingdom
• Politics of the United Kingdom
• Market Research Society

References

1. admin (12 February 2024). "New President For The British Polling Council". British Polling Council. Retrieved 21 March 2024.
2. "British Polling Council". UK Parliament. 16 December 2004. EDM 407. Retrieved 2 September 2022.
3. "Officers / Members". British Polling Council. Retrieved 2 September 2022.
4. "British Polling Council Launched". British Polling Council. 15 November 2004. Retrieved 7 February 2020.

External links

• Official website

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• British election stubs
• Psephology
• Communications and media organisations based in the United Kingdom
• Business organisations based in the United Kingdom
• 2004 establishments in the United Kingdom
• Organizations established in 2004
• Polling organisations in the United Kingdom