Cine TAM was a Brazilian cinema owned by the parent company of TAM Airlines.
The cinema opened in the Morumbi Shopping in the Santo Amaro neighborhood of São Paulo on April 19, 2007. TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema. The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program. The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased. The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris. The theater included a restaurant called Cine Cafe TAM.
Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.
Cine TAM was closed in October 30, 2012.
References
- ^ "Brandworks assina projeto do Cine TAM." AdNews. April 19, 2007.
- Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.
- "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.
- ^ "Cine TAM". Archived from the original on 2008-09-16. Retrieved 2008-10-03.
- "TAM entra em cartaz no antigo Cine Morumbi" (). Agência Estado. April 16, 2007.
- Arruda, Jacqueline de. "Parceria com a TAM revoluciona cinemas do Morumbi Shopping." Morumbi.net/Tottem Publicidade. May 25, 2007.
- "Guia Folha - Busca - Guloseimas". Archived from the original on 2012-07-09. Retrieved 2008-10-03.
- "Brazilian Voice - O jornal que fala sua lingua". Archived from the original on 2007-05-15. Retrieved 2008-10-03.
- "Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo" (Archive). Folha de S.Paulo. 29 August 2012.
External links
- Cine TAM (Archive) (in Portuguese)
- Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo
- "Melhor clima retrô" (). Estado de São Paulo. 25 February 2008.
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