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Clothing retailer
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Hello Molly
FormerlyHello Molly Fashion
Company typePrivate
IndustryE-commerce, Fashion, Clothing, Shoes
Founded20 September 2012; 12 years ago (2012-09-20)
HeadquartersSydney, Australia
Products
Websitehellomolly.com

Hello Molly is an Australian women's clothing retailer that sells online. The company has headquarters in Sydney, Australia and offices in Los Angeles and Beijing.

History

Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014. The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities.

In July 2018 the company launched a new experimental marketing campaign. At 3 Sydney, Australia universities the company created stands where students could spin a wheel as a chance to win various prizes.

Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.

In popular culture

Hello Molly released its first TV commercial in May, 2018 during the show Love Island.

The brand has received publicity via several models, Emily Ratajkowski was seen wearing a Hello Molly dress in New York City and Jasmine Tookes was pictured wearing a Hello Molly dress on her Instagram. Actress Jenna Dewan was also spotted running errands in a Hello Molly dress.

Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in Vogue Australia in April 2018. Similarly in June 2018 a Hello Molly jumpsuit was featured in a Glamour (magazine) article about wedding-guest attire.

References

  1. "About Hello Molly Fashion | An Online Boutique | Hello Molly USA". US Store. Retrieved 31 January 2019.
  2. "On trend: How Ena Hadziselimovic grew her university side-project Hello Molly into a $5 million e-commerce success story". SmartCompany. 23 April 2015. Retrieved 31 January 2019.
  3. "Inside Hello Molly's campus tour strategy: "we have a brand new database" - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
  4. "Hello Molly is entering a $28.83 billion market - Ragtrader". www.ragtrader.com.au. Retrieved 11 February 2019.
  5. Samios, Zoe (28 May 2018). "Hello Molly celebrates the 'party girls' ritual' in first-ever television ad". Mumbrella. Retrieved 31 January 2019.
  6. "6 Budget-Friendly Brands That, Yes, Even Jennifer Lopez Wears". E! Online. 28 March 2018. Retrieved 11 February 2019.
  7. Wasilak, Sarah (21 July 2018). "Emily Ratajkowski's Ribbed Summer Dress Is Exactly What We Call Body-Conscious, Baby". POPSUGAR Fashion. Retrieved 11 February 2019.
  8. Liao, Marina (13 June 2018). "Jenna Dewan's Summery Dress is Only $67 and Also All I Need in This Life". Marie Claire. Retrieved 11 February 2019.
  9. Xidias, Angelica (10 April 2018). "Your Vogue Online Shopping Night cheat sheet is here". Vogue.com.au. Retrieved 31 January 2019.
  10. "What to Wear to Every Summer Wedding". Glamour. Retrieved 11 February 2019.
  11. Sarah, Marina. "women's clothing". Retrieved 11 October 2022.
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