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K251BS (98.1 FM) is a translator radio station licensed to Henderson, Nevada, and is owned through licensee Latino Hustle Group LLC. The station carries a genre hybridization and markets itself as "the only radio station that combines two of the more listened-to genres in Spanish—Regional Mexican and Reggaeton."

History as "Fiesta Las Vegas"

"Fiesta" originally debuted May 2020 as the low-power FM6 radio station 87.7 KGHD-LP, and launched as "Fiesta 87.7 FM" ("Fiesta Las Vegas"). It operated as such until the FCC low-power broadcasting shutdown of July 2021 pushed radio operators of "Franken-FM" analog stations such as "Fiesta" to change their broadcasting frequencies.

In anticipation of the merger, station co-owners Rafael Cerros and Rogelio "El Torito" Regalado purchased the 98.1 FM translator K251BS in April 2021, following which they adjusted their programming to the frequency and rebranded as "Fiesta 98.1 FM". Since its conversion the station's content has been relayed through the 98.5 MHz HD-3 sub-channel of Audacy-owned KLUC-FM.

In addition to terrestrial FM radio, Fiesta broadcasts through a number of online applications including their station website and mobile apps.

References

1. "Facility Technical Data for K251BS". Licensing and Management System. Federal Communications Commission.
2. adam (June 8, 2021). "'Radio Fiesta' Gains A Greater Las Vegas Voice". Radio Ink. Retrieved April 1, 2023.
3. "Public Notice DA 21-786" (PDF). Federal Communications Commission. June 6, 2021. Retrieved April 1, 2023.
4. "Las Vegas 'Franken FM' Makes Preemptive Move Up The Dial". Inside Radio. June 9, 2021. Retrieved April 1, 2023.
5. "Draft Copy « License Modernization « FCC". Federal Communications Commission. April 16, 2021. Retrieved April 1, 2023.
6. Venta, Lance (November 9, 2022). "Area 87.7 Found In Las Vegas - RadioInsight". RadioInsight. Retrieved April 1, 2023.
7. Vidal, Viridiana (June 15, 2021). "Radio Fiesta Las Vegas Announces Expansion". Nevada Business Magazine. Retrieved April 1, 2023.

External links

• Official Website
• K251BS in the FCC FM station database
• K251BS on Radio-Locator
• K251BS on Radio Station Info

• Radio stations in Las Vegas
• Regional Mexican radio stations in the United States
• Reggaeton radio stations