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KZRS (107.9 FM) is a radio station licensed to Great Bend, Kansas. The station broadcasts a classic hits format and is owned by White Communications.

History

As late as 2009, the station broadcast a hybrid Hot AC format during the day and Top 40 at night as “Star 107.9” (and was also an affiliate of the syndicated Bob & Sheri), then switched to classic hits as "Old School 107.9."

On September 16, 2020, KZRS flipped to a simulcast of then-sister station KNNS, which aired a conservative news/talk format as "The Patriot." As part of then-owner Rocking M Media's bankruptcy reorganization, in which 12 stations in Kansas would be auctioned off to new owners, it was announced on October 31, 2022 that Russell-based White Communications was the winning bidder for KZRS for $270,000. While the bankruptcy court had approved the purchase, the sale had to be filed with the FCC for approval.

On January 2, 2023, KZRS and KNNS flipped to oldies, branded as "Super Hits 107.9/1510". Upon the consummation of the sale on March 15, White flipped KZRS back to classic hits, branded as "Classic Hits 107.9"; the first song on "Classic Hits" was "Start Me Up" by The Rolling Stones.

References

1. "Facility Technical Data for KZRS". Licensing and Management System. Federal Communications Commission.
2. KZRS fcc.gov. Accessed December 2, 2013
3. Four Operators to Split 12 Stations Auctioned Off by Rocking M Media
4. The Rocking M Asset Auction Concludes
5. Rocking M Auction Opens Window to Kansas Broadcasters to Grow Their Reach
6. Conservative Talk Out in Western Kansas Radioinsight - January 18, 2023
7. KZRS Flips to Classic Hits Radioinsight - March 15, 2023

External links

• Facility details for Facility ID 37129 (KZRS) in the FCC Licensing and Management System
• KZRS in Nielsen Audio's FM station database

38°46′16″N 98°44′17″W / 38.77111°N 98.73806°W / 38.77111; -98.73806

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