Recombinant culture is when cultural productions such as television shows are rehashed in a series of sequels. The term was introduced by Todd Gitlin in 1983 to describe how in American television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own". The phenomenon has been attributed to advertising-supported media. Examples include the Superman series. Positive examples of recombinant culture have included sampling in music.
See also
- Culture – Social behavior and norms of a society
- Cultural bias – Interpretation and judgement of phenomena by the standards of one's culture
- Culture war – Conflict between cultural values
- Cultural dissonance – Sense of discord caused by a change in a cultural environment
- Cultural imperialism – Cultural aspects of imperialism
- Remix culture – Society that allows and encourages derivative works
References
- ^ Sut, Jhally (2006). The spectacle of accumulation : essays in culture, media, & politics. New York, N.Y.: P. Lang. p. 56. ISBN 9780820479040. OCLC 70106785.
- Lopes, Paul (2009-04-07). Demanding Respect: The Evolution of the American Comic Book. Temple University Press. ISBN 9781592134441.
- "M/C Journal". journal.media-culture.org.au. Retrieved 2017-12-21.
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