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Cheeke cites his positive childhood experiences growing up on a farm and interacting with the animals as the inspiration for his veganism. At age 15, Cheeke made the transition to veganism and began organizing animal rights events at Corvallis High School including the initiation of recycling programs and providing vegan meals with Food Not Bombs.
Cheeck was voted one of VegNews magazine's "15 most influential vegan athletes". Cheeke has been featured in news articles including a feature in the Willamette Week and magazines like Organic Lifestyle Magazine.
In 2021, Cheeke co-wrote The Plant-Based Athlete with Matt Frazier which became a New York Times bestseller in July that year.