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Tourism in Malaysia

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The most visited tourist by category:
(1) popular (2) cultural (3) religious (4) natural (1) Petronas Towers(2) Penang(4) Mount Kinabalu(3) Batu Caves
“Malaysia Truly Asia” which has been used since 1999 is one of the best and strongest slogans in the world that describes the country in the framework of diversity.

Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals. In 2017, the Travel and Tourism Competitiveness Report ranked Malaysia 26 out of 141 countries using its Travel & Tourism Competitiveness Index (TTCI) which measures the various components and policies of a country that are in place to allow for the sustainable development of its travel and tourism sectors.

In an effort to diversify Malaysia's economy and reduce its dependency on exports, the government pushed to increase tourism in Malaysia. This led tourism to become Malaysia's second largest source of foreign exchange income. In 2022, tourism contributed 14% to Malaysia's overall GDP.

The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.

In 1990, Malaysia launched a tourism campaign called "Fascinating Malaysia. Year of Festivals" which was considered a success and brought in the arrivals of 7.4 million tourists. Five years later, in 1994, Malaysia launched another campaign themed "Fascinating Malaysia. Naturally More" which welcomed 10.22 million tourists. In 2007, Malaysia launched its most notable tourism campaign titled "Malaysia Truly Asia". This campaign was launched in conjunction with Malaysia's 50th year of independence and was heavily promoted and advertised. It exceeded expectations and was a massive success, chartering the arrivals of 20.97 million tourists.

Types of tourism

Medical tourism

Main article: Medical tourism in Malaysia

Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 1.3 million foreign patients in 2019, almost double from 2014 figure with around 882,000 foreign patient. Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the Ministry of Health. The established private healthcare facilities supported by internationally recognized doctors and trained medical staff have made Malaysia a top destination for medical travel. In 2019, Malaysia attracted 1.3 million international healthcare tourists who generated over $500 million in hospital receipts.

Most visited destinations and attractions

Further information: List of tourist attractions in Malaysia

Kuala Lumpur

See also: List of tourist attractions in Kuala Lumpur Bukit Bintang is a shopping center and is famous for its pedestrian scramblePetaling Street is known as Chinatown KLIndependence Square is one of the historical tourist spots and the zero km of KLPerdana Botanical Gardens is the largest park in KL, surrounded by the skyscrapers of KL Sentral

Kuala Lumpur was ranked the 6th most-visited city in the world on the Mastercard Destination Cities Index in 2019. Since the 1990s, the city has played host to many international sporting, political and cultural events, including the 1997 FIFA World Youth Championships, 1998 Commonwealth Games, Formula One since 1999 to 2017, Malaysian Moto GP, 2001 Southeast Asian Games, and 2017 Southeast Asian Games. Kuala Lumpur has undergone rapid development in recent decades and is home to the tallest twin buildings in the world, the Petronas Towers which have since become an iconic symbol of Malaysian development. Kuala Lumpur is well connected with neighboring urban metro regions such as Greater Kuala Lumpur and Klang Valley via the rapidly expanding Klang Valley Integrated Transit System.

Panorama view of National Palace

Greater Kuala Lumpur/Klang Valley

See also: List of tourist attractions in Selangor and List of tourist attractions in Putrajaya Sepang International CircuitAerial view of PutrajayaThe National Zoo in Gombak District, Selangor

Genting Highlands, Cameron Highlands, and Bukit Tinggi

Main articles: Genting Highlands; Cameron Highlands; and Bukit Tinggi, Pahang Genting SkyWorlds from aboveAerial view of Genting Highlands from skywayTea plantation in Cameron HighlandsColmar Tropicale is a French-themed village and hotel, inspired by the original town of Colmar in Alsace, France

These three places are hill station located in the Titiwangsa Mountains, Pahang, central Peninsular Malaysia, at 800 m (2,600 ft) to1,800 m (5,900 ft) elevation. It was primary tourist attraction in the state, especially Genting Highlands, a hill resort where casinos and theme parks are situated and where gambling is permitted.

Historical states of Penang and Malacca

See also: List of tourist attractions in Malacca and List of tourist attractions in Penang

Both two cities and states is the country's UNESCO World Heritage Sites since 7 July 2008.

Malacca

Malacca River Cruise along old settlementsMalacca Sultanate Palace MuseumDutch SquareChurch of Saint Paul

Malacca City is the capital city of the Malaysian state of Malacca. It is the oldest Malaysian city on the Straits of Malacca, it is located along the Maritime Silk Road having become a successful entrepôt in the era of the Malacca Sultanate. The economy of Malacca City is largely based on tourism. Among the tourist attractions in Malacca City are Porta de Santiago, Jonker Walk, Little India, Portuguese Settlement, Stadthuys, Maritime Museum, Christ Church, Malacca Sultanate Palace Museum, Taming Sari Tower and Malacca River Cruise with evening cruises along the Malacca River.

There are also the Melaka Wonderland, a 9.2-hectares wide water theme park and resort in Ayer Keroh, Malacca, which features 16 attractions. Not far away, Malaysia Heritage Studios, a cultural theme park which was divided into two sections – the Mini Malaysia section, showcases the traditional houses from every state in Malaysia and the Mini ASEAN section, showcases the traditional houses from every member countries of the Association of Southeast Asian Nations (ASEAN).

Penang

The city view during New Year's Eve, fireworks from Komtar TowerBeach Street is one of the oldest streets in PenangPenang Eastern and Oriental Hotel seafrontCity view from Penang Hill
  • The capital city of Penang is George Town. It was well-known for its diversified cultural history, historic sites, and street art scene. The Penang Island City Council has officially identified 3,642 heritage buildings inside the UNESCO-demarcated zone. Shophouses sit alongside Anglo-Indian bungalows, mosques, temples, churches, and European-style administrative and commercial complexes, shaping the city's multicultural framework. Among the landmarks within the zone that feature various Asian architectural styles are the Khoo Kongsi, Kapitan Keling Mosque and Sri Mahamariamman Temple. Elsewhere in the city, the influence of Siamese and Burmese cultures can be seen at places of worship like Wat Chayamangkalaram, Dhammikarama Burmese Temple and Kek Lok Si. Gurney Drive along Gurney Bay it is also popular places for chills and famous for the street cuisine at the seafront's hawker centre.
  • Batu Ferringhi is Penang's popular beach destination, home to several five-star hotels, resorts and a 4-km stretch of white sandy beaches with the varied water activities, including parasailing, jet-skiing and even windsurfing. The another major highlight here is the night market, shops and restaurants.
  • Penang Hill is a hill resort stands 833 m (2,733 ft) above sea level comprising a group of peaks near the center of Penang Island, Malaysia. It is located within the Air Itam suburb, 9 km (5.6 mi) west of the center of George Town. The top of Flagstaff Hill, the most developed tourist area, is accessible via the Penang Hill Railway from its base station at Hill Railway Station Road, transporting over a million visitors to the top of Penang Hill as of 2014. Penang Hill is part of Penang Hill Biosphere Reserve, recognized by UNESCO as the third Biosphere Reserve in Malaysia listed in the World Network of Biosphere Reserves (WNBR).
  • Teluk Bahang is home to several tourist attractions, located 13.6 km (8.5 mi) west of the city centre near the northwestern tip of Penang Island, which include forest reserves, ecotourism sites and theme parks, such as Penang National Park, Teluk Bahang Forest Eco Park, Entopia Butterfly Farm, and ESCAPE Adventure Play theme park, including ESCAPE Adventure Play also the ESCAPE Water Play consists of a variety of aquatic attractions and swimming pools, including the world's longest water slide.

Langkawi Islands

Main article: Langkawi Langkawi Sky BridgeLangkawi Cable Car and views of the island groupView from Langkawi Mangrove Forest tourCenang Beach

The duty-free island and an archipelago of 99 islands (plus five small islands visible only at low tide in the Strait of Malacca) located some 30 km off the coast of northwestern Kedah, Malaysia. This tourist island can be reached via Langkawi International Airport or ferry from Kuala Kedah. On 1 June 2007, Langkawi Island was given a World Geopark status by UNESCO. Three of its main conservation areas in Langkawi Geopark are Machincang Cambrian Geoforest Park, Kilim Karst Geoforest Park, and Dayang Bunting Marble Geoforest park (Island of the Pregnant Maiden Lake). These three parks are the most popular tourism area within Langkawi Geopark.

  • The Langkawi Cable Car and Sky Bridge is one of the main attractions on the island to enjoy the view of the entire island group and UNESCO's national park. The Sky Bridge can be reached by first taking the cable car to the Top Station, where an inclined lift called SkyGlide takes visitors from the Top Station down to the bridge. The bridge deck is 660 metres (2,170 ft) above sea level at the peak of Mount Mat Cincang.
  • The Kilim Karst Geoforest Park is a mangrove forest park which consists of limestone caves and three interconnected river estuaries that stretch approximately 10 km from Kisap village to Tanjung Rhu. Bats, crocodiles, eagles, kingfishers, monitor lizards, macaques, otters, snakes and tree crabs are some of the most commonly found wildlife in the park.
  • Eagle Square or Dataran Lang in Malay is a 12-meter high sculpture in the shape of a sea-eagle perched on rocks in pre-flight pose. It is located on the waterfront of Kuah near the jetty. The eagle is the emblem of Langkawi Island as its name is thought by some to have been derived from the Malay word for eagle. The square is a landscaped area with ponds, terraces and bridges.
  • MAHA Tower is a 2-storey tower with a height of 138 meters in downtown of Kuah, it is the latest addition, also part of the Langkawi City's project. The tower is approximately 1.40 km from Dataran Lang.
  • Langkawi Legend Park is a park in the downtown of Kuah. The park spreads over an area of 50 hectares with a total of 17 sculptures telling legends and myths about Langkawi from prehistory until modern times. There are also 4 artificial lakes and a beach.
  • Durian Perangin Waterfall is a cascading waterfall located on the northeastern side of Langkawi Island, Malaysia. It is named after the durian trees that grow in the surrounding rainforest. The waterfall consists of multiple tiers, with natural pools at the base of each cascade.

Malaysian Borneo

Sabah

City view from Signal HillKota Kinabalu SeafrontTunku Abdul Rahman ParkSunset from the top of Mount KinabaluSepilok Orangutan Rehabilitation CentreView in the sea of Sipadan IslandBarracuda Point is one of the richest marine habitats in the worldPanoramic view of Bohey Dulang IslandA rainbow reflection at the Mabul Island resortThe Tip of Borneo
  • Kota Kinabalu is often known as KK both in Malaysia and internationally. It is a major tourist destination and a gateway for travellers visiting Sabah and Borneo. It is located on the northwest coast of Borneo facing the South China Sea. The Tunku Abdul Rahman National Park lies to its west and Mount Kinabalu, which gave the city its name, is located to its east. There are many other tourist attractions in and around the city, such as KK Waterfront which features restaurants, cafes, pubs, and a nightclub. Kota Kinabalu is also one of the major industrial and commercial centres of East Malaysia. These two factors combine to make KK one of the fastest-growing cities in Malaysia.
  • The Tunku Abdul Rahman National Park is a group of five islands of Gaya, Manukan, Mamutik, Sapi and Sulug. It is located between 3 and 8 km from the city. The ferry station for visitors traveling to the islands is located in the city center of Kota Kinabalu, and is also the departure point for visitors staying at Manukan Island Resort, Gayana Resort, or Bunga Raya Resort.
  • Mount Kinabalu is the highest mountain in Borneo and Malaysia. With an elevation of 4,095 metres (13,435 ft), it is the third-highest peak of an island on Earth, and 20th most prominent mountain in the world. The mountain is located in Ranau district, West Coast Division of Sabah or approximately 60 km from the capital city of Sabah, Kota Kinabalu. It is protected as Kinabalu Park, a UNESCO World Heritage Site since 2000 for its "outstanding universal values" and the role as one of the most important biological sites in the world with more than 4,500 species of flora and fauna, including 326 bird and around 100 mammal species, and over 110 land snail species.
  • Sepilok Orangutan Rehabilitation Centre is located about 25 kilometres west of Sandakan in the state of Sabah, Malaysia. The centre opened in 1964 as the first official orangutan rehabilitation project for rescued orphaned baby orangutans from logging sites, plantations, illegal hunting or kept as pets. The orphaned orangutans are trained to survive again in the wild and are released as soon as they are ready. The sanctuary is located within the Kabili-Sepilok Forest Reserve which covers an area of 4,294 ha (10,610 acres), much of which is virgin rainforest. The reserve has been designated an Important Bird Area by BirdLife International. Today around 60 to 80 orangutans are living free in the reserve.
  • Diving tours on the islands around Sabah, such as Sipadan, Ligitan or and Bohey Dulang Island are several famous islands for the beauty of their underwater nature. It is located in the Celebes Sea and Sulu Sea off the east coast of Sabah, Malaysia. Especially the island of Sipadan, it was formed by living corals growing on top of an extinct volcanic cone that took thousands of years to develop. Sipadan is located at the heart of the Indo-Pacific basin, the centre of one of the richest marine habitats in the world. More than 400 species of fish and hundreds of coral species have been classified in this ecosystem. Frequently seen in the waters around Sipadan: green and hawksbill turtles (which mate and nest there), enormous schools of barracuda in tornado-like formations as well as large schools of big-eye trevally, and bumphead parrotfish. Pelagic species such as manta rays, eagle rays, scalloped hammerhead sharks and whale sharks also visit Sipadan. A turtle tomb lies underneath the column of the island, formed by an underwater limestone cave with a labyrinth of tunnels and chambers that contain many skeletal remains of turtles that become lost and drown before finding the surface. Visiting Sipadan Island requires a permit issued by Sabah Parks, a Sabah Government agency. Since 2019, there are 178 permits available each day.
  • Mabul Island is a small resort island in the southeastern coast of Semporna District, Sabah. The two main settlements on the island are Mabul and Mus village. After the 1990s, Mabul gained popularity with scuba divers due to its proximity to Sipadan island. The island is roughly 15 km north of Sipadan, 0.2km in size, and around 2–3m above sea level.
  • The Tip of Borneo is the northernmost tip of Kudat Peninsula, Borneo located in Kudat District. The tip marks the meeting point of the South China Sea and Sulu Sea. The tip is one of Sabah's popular tourist attractions. Within the area, there is a park-like grounds with a Malaysian flag pole and a large bronze globe which opened since 2004. The bronze globe marks the location of the Borneo Island tip at latitude 7 degrees north and longitude 116 degrees east with a map featuring the island embossed in bronze and laid on a flat surface at an angle with inscriptions to mark the tip. Over the years, several infrastructure and public amenities have been erected at the site which including a public rest area with a café, souvenir shop and washrooms. In the park-like grounds, it has become one of the destination to view sunsets and full moons.

Sarawak

Bird's-eye view of capital city Kuching and Sarawak RiverFort MargheritaSantubong National Park is the largest park in the north city.Pinnacles at Mulu National ParkThe Great Cave is the most epic in Niah National ParkNiah rock art, thought to be 37,500 years old and rendered in red hematite

Others

Beside the main cities, there other town and places in Malaysia offer some special tourist attraction. Such as in Taiping for their landscape and local attraction. Teluk Intan for their Leaning tower. Genting Highlands, Cameron Highlands, Bukit Tinggi in Pahang and Kundasang in Sabah for a cool climate. Muar in Johor is famous for its food. Miri is the official tourism-city and resort city of Sarawak and Sibu in Sarawak is famous for its landscape and parks.

Islands and beaches

Teluk Cempedak Beach, Kuantan
South Beach, Perhentian Besar

Malaysia has several tropical islands. Some of the islands in Malaysia are:

National parks and nature reserves

Further information: List of national parks in Malaysia
Tourists in Taman Negara

Other places of interest

Statistics

Tourist arrivals

In 2016, Malaysia recorded 26,757,392 tourist arrivals, a growth of 4.0% compared to 25,721,251 in 2015. The table lists the top 15 arrivals to Malaysia by their origin countries.

Denotes that the country was not within the top 15 arrivals for that year
Foreign tourist arrivals in Malaysia
Country Visitors (10/2024) Visitors (2023) Visitors (2022) Visitors (2021) Visitors (2020) Visitors (2019) Visitors (2018) Visitors (2017) Visitors (2016) Visitors (2015)
 Singapore 7,349,760 8,308,230 5,222,991 16,308 1,545,255 10,163,882 10,615,986 12,441,713 13,272,961 12,930,754
 Indonesia 3,000,972 3,108,165 1,481,739 11,025 711,723 3,623,277 3,277,689 2,796,570 3,049,964 2,788,033
 China 2,822,247 1,474,114 211,363 7,701 405,149 3,114,257 2,944,133 2,281,666 2,124,942 1,677,163
 Thailand 1,385,554 1,551,282 715,528 59,607 394,413 1,884,306 1,914,692 1,836,522 1,780,800 1,343,569
 Brunei 939,547 811,833 301,757 773 136,020 1,216,123 1,382,031 1,660,506 1,391,016 1,133,555
 India 914,993 671,846 324,548 3,916 155,883 735,309 600,311 552,739 638,578 722,141
 Japan 397,406 400,853 146,384 3,028 119,750 673,065 616,783 484,528 444,439 421,161
 Taiwan 337,852 283,380 48,132 563 60,090 382,916 383,922 332,927 300,861 283,224
 Philippines 327,821 339,282 159,442 2,317 66,051 421,908 396,062 370,559 417,446 554,917
 Australia 304,057 343,438 152,265 1,321 72,680 368,271 351,500 351,232 377,727 486,948
 United Kingdom 290,400 272,297 134,667 2,676 63,868 346,485 361,335 358,818 400,269 401,019
 Vietnam 288,126 344,361 173,763 583 64,184 400,346 375,578 248,927 216,877 229,926
 South Korea 256,390 229,892 83,309 3,114 74,383 424,694 394,540 392,777 413,768 483,569
 United States 222,744 229,476 108,141 2,030 48,810 269,928 253,384 198,203 217,075 237,768
 France 140,134 115,145 55,087 843 28,237 141,661 139,408 131,668 134,257 151,474
 Germany 128,511 125,987 57,780 824 27,458 130,221 128,895 109,816 130,276 144,910
 Bangladesh 110,047 142,748 59,033 1,509 17,634 179,000 150,053 111,836 114,607 147,152
 Russia 89,183 109,689 33,003 399 28,694 79,984 72,785 67,564 50,893 55,263
 Myanmar 88,252 86,298 36,765 377 9,745 46,257 38,513 42,314 49,175 66,553
 Pakistan 80,950 107,657 60,535 2,043 17,777 105,757 74,458 53,453 58,388 69,112
 Netherlands 71,901 68,448 31,070 466 14,486 82,110 81,651 75,885 72,200 84,584
 Canada 69,970 71,981 30,656 471 16,631 87,568 84,705 67,056 72,337 79,557
 Italy 61,040 48,440 18,866 300 8,971 54,710 52,055 44,638 42,747 51,946
 Cambodia 54,163 72,627 39,823 250 16,548 97,097 90,113 42,004 61,844 75,059
 Saudi Arabia 53,872 51,375 35,980 687 23,390 121,444 112,263 100,549 123,878 99,754
 Spain 52,045 40,762 20,474 147 6,367 43,616 42,267 35,149 28,018 36,692
 Sri Lanka 46,429 55,050 24,906 385 8,142 26,058 28,376 43,738 33,340 51,337
 New Zealand 38,963 42,955 18,238 196 8,794 50,140 50,698 55,923 53,352 60,846
 Poland 27,143 21,472 8,472 161 7,539 27,033 24,364 20,067 19,768 19,920
 Kazakhstan 24,738 8,298 2,836 141 6,065 18,138 13,861 12,577 10,717 15,410
  Switzerland 23,423 23,312 10,486 197 5,263 25,659 25,680 20,775 26,628 28,141
 Belgium 22,019 17,726 7,543 122 3,734 22,082 20,624 17,327 14,283 18,789
 Iran 21,212 19,908 7,570 314 7,078 46,559 67,094 59,023 47,102 65,066
 Turkey 19,824 17,275 7,169 286 3,152 15,290 15,406 14,594 13,029 15,395
 Egypt 19,155 20,783 11,117 652 6,204 29,831 27,909 23,760 30,231 25,637
 Ireland 17,679 18,127 8,739 137 3,735 25,659 19,687 20,854 18,208 22,746
   Nepal 17,247 18,488 11,379 198 5,067 20,437 19,914 20,553 60,476 93,159
 Sweden 16,344 18,006 8,083 253 9,292 29,592 32,665 34,304 32,861 35,586
 Denmark 16,129 16,053 7,717 214 6,061 22,314 23,566 23,219 21,612 24,113
 Laos 15,811 16,781 7,010 425 5,424 26,955 23,782 39,460 31,061 24,448
 Iraq 15,612 12,562 6,008 452 3,628 21,421 22,291 18,555 22,533 20,098
 South Africa 12,671 15,155 7,937 168 3,876 22,674 21,977 21,560 20,053 20,625
 Ukraine 11,166 11,129 4,381 298 6,326 16,019 14,529 13,068 12,971 10,672
 Norway 10,792 9,981 4,960 136 3,552 14,585 15,202 14,121 14,709 18,622
 United Arab Emirates 5,826 7,877 3,230 86 679 11,174 9,386 8,555 14,150 15,769
Grand Total 20,608,299 20,141,846 10,074,964 134,728 4,332,722 26,100,784 25,832,354 25,948,459 26,757,392 25,721,251

Past foreign tourist arrivals

Year Arrivals
(in million)
% change
2019 26.1 Increase 1.0%
2018 25.8 Decrease 0.4%
2017 25.9 Decrease 3.0%
2016 26.8 Increase 4.0%
2015 25.7 Decrease 6.3%
2014 27.4 Increase 6.7%
2013 25.7 Increase 2.7%
2012 25.0 Increase 1.3%
2011 24.7 Increase 0.6%
2010 24.6 Increase 3.9%
2009 23.6 Increase 7.2%
2008 22.1 Increase 5.1%
2007 20.9 Increase 19.5%
2006 17.5 Increase 6.8%
2005 16.4 Increase 4.6%
2004 15.7 Increase 48.5%
2003 10.6 Decrease 20.4%
2002 13.3 Increase 4.0%
2001 12.9 Increase 25.0%
2000 10.2 Increase 28.9%

See also

References

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