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WHBS (96.3 FM) is an adult contemporary radio station licensed to Houghton, Michigan, with a power output of 37,000 watts, covering the Keweenaw Peninsula. The station is owned by Morgan Murphy Media and broadcasts from studios at 313 E. Montezuma in Houghton.

In 2021, then owner Stephen Marks was the highest bidder during a Federal Communications Commission frequency auction for a new FM license serving Houghton, Michigan. Under the call letters WHSB, the new station went on the air in late 2024 at 96.3 MHz as "Lite 96-3, Houghton’s Breeze".

The station initially featured a Christmas Music format, and is expected to broadcast a Soft Adult Contemporary format following the holiday season. According to station management, the format will feature "five decades of the greatest soft pop sounds."

Much like its sister stations WOLV-FM, WCCY, and WHKB, WHBS features Keweenaw Report news and sports broadcasts, community calendar updates, and funeral announcements.

References

1. "Facility Technical Data for WHBS". Licensing and Management System. Federal Communications Commission.
2. "New Upper Peninsula Commercial FM Station Signs On – NorthPine: Upper Midwest Broadcasting". November 3, 2024.
3. ^ "Queen Bee's Knees launches 96.3 Houghton's Breeze in the Copper Country". Keweenaw Report. November 26, 2024.

External links

• Facility details for Facility ID 762384 (WHBS) in the FCC Licensing and Management System
• WHBS in Nielsen Audio's FM station database

47°08′06″N 88°33′54″W / 47.135°N 88.565°W / 47.135; -88.565

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• Radio stations in Michigan
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• Radio stations established in 2024
• 2024 establishments in Michigan
• Houghton, Michigan
• Michigan radio station stubs