| Company type | Subsidiary |
|---|---|
| Industry | Merchandising |
| Predecessor | Character Merchandising Division |
| Founded | 1984; 41 years ago (1984) |
| Headquarters | Burbank, California, United States |
| Area served | Worldwide |
| Key people | Pam Lifford (president, WBGBE) |
| Products | Textiles, apparel and luxury goods |
| Services | Licensing |
| Parent | Warner Bros. Discovery Global Experiences |
| Divisions |
|
| Subsidiaries | DC Comics |
| Website | www |
Warner Bros. Discovery Global Consumer Products is the retailing and licensing subsidiary of the Warner Bros. Discovery Global Experiences segment of Warner Bros. Discovery.
History
Beginning in 1984, as Warner Bros. Consumer Products was created by Dan Romanelli to license the rights of the Warner Bros. library to other companies to make merchandise. When the 1989 Tim Burton's Batman film was in production, WBCP became increasingly relevant. The merchandising campaign was the largest one in history to promote a feature film. Through WBCP licensing the rights to Batman, the studio made over $500 million through the merchandise alone.
In 1998, when Warner Bros. sold their 49% stake in Six Flags, Warner Bros. Consumer Products, Inc. began licensing the characters of WB such as Bugs Bunny, Daffy Duck, Batman and Superman for use in the parks.
Under Romanelli, Consumer Products oversaw the licensing of Warner Bros. properties, and Warner Bros. Studio Stores. Under Mr. Romanelli's guidance, Warner Bros. Consumer Products had grown from a small licensing enterprise to a multi-business powerhouse that included Warner Bros. Worldwide Licensing, Inc., Warner Bros. Studio Stores, Inc., wbstore.com, Worldwide Publishing, Warner Bros. Interactive Entertainment, Inc., Kids' WB! Music, WB Toys and the recently announced Live Events department.
Romanelli announced he was stepping down June 20, 2006. Brad Globe who joined Consumer Products in February 2005 as the Executive Vice President was appointed to replace him.
Brad Globe, who was made President in 2006, announced August 28, 2015, that he would be stepping down. Diane Nelson, President of DC Entertainment, took over in interim. In January 2016, it was announced by Nelson that Pam Lifford, would be the new President of Warner Bros. Consumer Products, replacing Globe.
On March 16, 2016, it was announced by Lifford, that Disney veteran Soo Koo who was the North American Vice President of Creative for Fashion and Home at Disney Consumer Products and Disney Stores, was joining as the new CCO for Warner Bros. Consumer Products.
In April 2022, following the merger of parent company WarnerMedia and Discovery, Inc., Discovery Consumer Products (founded on April 6, 2018) merged/folded into Warner Bros. Consumer Products to form Warner Bros. Discovery Global Consumer Products.
Notes
References
- Ben-David, Calev (September 28, 1989). "CASHING IN ON BATMAN" (Document). Jerusalem Press. ProQuest 320972379.
- Lipman, Joanne (October 30, 1991). "Movie Studios Bet on Tie-In Goods To Boost Profitability, Sell Tickets" (Document). Asian Wall Street Journal. ProQuest 308841466.
- Shapiro, Eben (February 10, 1998). "Premier Parks to Buy Six Flags From Time Warner and Partner". The Wall Street Journal. Archived from the original on May 3, 2019.
- "Warner Bros. Consumer Products, Inc. Chief Dan Romanelli Extends Contract and Broadens Focus". WarnerMediaGroup. June 2, 1999. Archived from the original on May 3, 2019.
- "Brad Globe Officially Takes Reins as President, Warner Bros. Consumer Products". WarnerMediaGroup. June 20, 2006. Archived from the original on May 3, 2019.
- "Brad Globe To Step Down As Head Of Warner Bros. Consumer Products, Diane Nelson Taking Over In Interim". Deadline Hollywood. August 28, 2015. Archived from the original on May 3, 2019.
- Lieberman, David (January 13, 2016). "Warner Bros. Taps Pam Lifford To Oversee Consumer Products". Deadline Hollywood. Archived from the original on May 3, 2019.
- "Warner Bros. Consumer Products Names Soo Koo To Be Chief Creative Officer". Deadline Hollywood. May 16, 2016. Archived from the original on May 3, 2019.
- "Discovery Unveils Dedicated Consumer Products Division | licenseglobal.com". www.licenseglobal.com. Retrieved 2022-05-07.
- Warner Bros. Discovery franchises
- Warner Bros. Discovery subsidiaries
- Warner Bros. video games
- Entertainment companies based in California
- Software companies based in California
- Video game companies based in California
- Video game publishers
- Companies based in Burbank, California
- Video game companies established in 2004
- 1984 establishments in California